---
title: "JARS by Fabio Viviani Inks 10-Unit Franchise Deal for Atlanta"
url: https://burnaze.com/article/4b71a6d2-c65e-4179-b719-556a62641911
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240320_jars_by_fabio_viviani_inks_10unit_franchise_deal_for_atlanta.html
category: "Restaurants"
industry: "Restaurants"
published: 2024-03-20T12:00:00.000Z
modified: 2026-10-31T20:00:29.990Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# JARS by Fabio Viviani Inks 10-Unit Franchise Deal for Atlanta

**TL;DR:** JARS by Fabio Viviani has signed a 10-unit franchise deal for Atlanta, led by entrepreneur James Gormley. The first two locations are expected to open within the first year.

*originally published in Franchising.com on 2024-03-20. [Read the original](https://www.franchising.com/news/20240320_jars_by_fabio_viviani_inks_10unit_franchise_deal_for_atlanta.html).*

## Story

Atlanta, GA – JARS by Fabio Viviani is officially heading to Atlanta, Georgia, to open 10 locations in the area. The driving local force behind this sweet venture is James Gormley, a successful entrepreneur with extensive experience in commercial real estate.

“After meeting Fabio and getting a firsthand look at the concept, the simplicity and ease of operations were immediately apparent, making it an attractive investment," Gormley said. “Being able to get in on something this early in its growth trajectory was an opportunity I couldn't pass up. I’m excited to bring the unique JARS dessert experience to Atlanta and introduce our community to something truly special.”

Gormley’s goal is to open the first two JARS locations within the first year. Additionally, Gormley and his team plan to tie in a local charity during their grand opening and ongoing events, emphasizing their commitment to giving back to the community.

“I'm thrilled to bring JARS to the vibrant city of Atlanta," said JARS visionary, Chef Fabio Viviani. "Atlanta has an exciting, ever-evolving food scene which makes it the perfect place for an out-of-the-box dessert brand like JARS. I can't wait for the people of Atlanta to experience what the JARS dessert revolution is all about!”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- location expansion (topic)
- Atlanta (location)
- franchise deal (topic)
- Fabio Viviani (person)
- Jars by Fabio Viviani (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240320_jars_by_fabio_viviani_inks_10unit_franchise_deal_for_atlanta.html). Summarized by Burnaze (https://burnaze.com/article/4b71a6d2-c65e-4179-b719-556a62641911).