---
title: "Burrito Love Brings Joy to Barberitos Locations"
url: https://burnaze.com/article/4b7e774b-be95-4670-8ae3-8cd1b4e83ff6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210503_burrito_love_brings_joy_to_barberitos_locations.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2021-05-03T12:00:00.000Z
modified: 2026-11-01T22:33:15.635Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Burrito Love Brings Joy to Barberitos Locations

**TL;DR:** Barberitos, a fast-casual Southwestern Grille and Cantina, launches 'Burrito Love' campaign to inspire kindness and community outreach at its 50 locations. The campaign is an extension of the brand's mission to serve food, community, and people.

*originally published in Franchising.com on 2021-05-03. [Read the original](https://www.franchising.com/news/20210503_burrito_love_brings_joy_to_barberitos_locations.html).*

## Story

ATHENS, Ga. - During these trying times, Barberitos created “Burrito Love” to inspire kindness at its 50 locations across the Southeast. To celebrate the launch of the campaign, Barberitos locations will be working with local organizations to spread the love. Team members from the fast-casual Southwestern Grille and Cantina will be wearing “Burrito Love” t-shirts that guests will also be able to purchase online.

“Burrito Love is an extension of our mission to serve food, community and people,” said Barberitos Founder and CEO Downing Barber. “During these difficult times, bringing joy to others just makes sense. It’s important that all of our guests feel loved and are served exactly what they want. We want to be a destination for happiness through tasty, fresh food and joyful team members.”

Barberitos is a Southwestern Grille dedicated to serving farm-fresh, high-quality food in a fast-casual restaurant environment. Many of the restaurants’ menu items are prepared or cooked in-house daily, including hand-smashed guacamole, homemade salsas, fresh-cut vegetables as well as chicken, steak, turkey, pork, tofu, rice and beans.

SOURCE Barberitos Southwestern Grille and Cantina

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- fast casual (topic)
- marketing campaign (topic)
- community outreach (topic)
- Barberitos (company)
- southwestern grill (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210503_burrito_love_brings_joy_to_barberitos_locations.html). Summarized by Burnaze (https://burnaze.com/article/4b7e774b-be95-4670-8ae3-8cd1b4e83ff6).