---
title: "Build-A-Bear Workshop Names New Vice President Of e-Commerce And Vice President Of Digital Technology"
url: https://burnaze.com/article/4b936fed-9f33-4e8b-8ffe-3675dde504c2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211103_buildabear_workshop_names_new_vice_president_of_ecommerce_and_vice_presiden.html
category: "Retail"
industry: "Retail"
topics: ["Technology","People"]
published: 2021-11-03T12:00:00.000Z
modified: 2026-11-01T02:11:20.905Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Build-A-Bear Workshop Names New Vice President Of e-Commerce And Vice President Of Digital Technology

**TL;DR:** Build-A-Bear Workshop has named Char Nicanor-Kimball as Vice President of e-Commerce and Art Huggard as Vice President of Digital Technology. Both appointments are part of the company's commitment to digital transformation and innovative products and experiences.

*originally published in Franchising.com on 2021-11-03. [Read the original](https://www.franchising.com/news/20211103_buildabear_workshop_names_new_vice_president_of_ecommerce_and_vice_presiden.html).*

## Story

Char Nicanor-Kimball brings more than 20 years of e-Commerce experience to Build-A-Bear Workshop. Most recently, Nicanor-Kimball was the Sr. Director of e-Commerce at Hannah Andersson where she led the business team responsible for the operations, consumer journey and interaction of the site.

She has extensive experience in e-Commerce site operations, revenue and profit responsibility as well as merchandising management. Prior to Hannah Andersson, Nicanor-Kimball worked in expanding the digital commerce at National Geographic, Stride Rite, Dick's Sporting Goods and Nordstrom. Nicanor-Kimball will be responsible for leading the growth of Build-A-Bear's e-Commerce business as the Company continues to strategically expand its effort to drive its omni-channel initiatives and digital transformation.

Art Huggard joined Build-A-Bear Workshop in 2017 as Director, e-Commerce Development. Huggard was instrumental in the Company's successful implementation of the Salesforce Commerce Cloud platform and Deck Commerce Order Management System. His efforts have significantly contributed to increasing Build-A-Bear's consumer-facing digital initiatives and the Company's expanding relationship with Salesforce.

In addition to the technology side of e-Commerce, Huggard and his team are leading several of Build-A-Bear's new systems initiatives critical to the ongoing advancement of its digital transformation. Prior to joining Build-A-Bear, Huggard held the roles of Director of e-Commerce at Bass Pro Shops as well as Omnichannel Program Director at Hudson's Bay.

## Entities

- Franchising.com (publication)
- Retail (sector)
- executive appointment (topic)
- digital transformation (topic)
- Build-A-Bear Workshop (company)
- e-commerce (topic)
- Nordstrom (company)
- Salesforce (company)
- DICK'S Sporting Goods (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20211103_buildabear_workshop_names_new_vice_president_of_ecommerce_and_vice_presiden.html). Summarized by Burnaze (https://burnaze.com/article/4b936fed-9f33-4e8b-8ffe-3675dde504c2).