---
title: "Pvolve Extends Discount Program to Military & Seniors"
url: https://burnaze.com/article/4ba8d08b-985d-42f6-875d-7fca41c5d404
source: "Athletech News"
original_url: https://athletechnews.com/pvolve-extends-discount-program-to-military-and-seniors/
author: "Courtney Rehfeldt"
category: "Fitness"
industry: "Fitness"
published: 2023-09-13T13:40:55.000Z
modified: 2026-10-31T16:45:24.512Z
image: https://athletechnews.com/wp-content/uploads/2023/04/Brand-HERO-Image.jpg
---

# Pvolve Extends Discount Program to Military & Seniors

**TL;DR:** Pvolve, a functional fitness company, has extended its 20% discount program to military members and seniors, in addition to students, first responders, teachers, and healthcare workers. The company saw a 125% increase in franchise requests after partnering with Jennifer Aniston and announced nine new franchise locations this summer.

*By Courtney Rehfeldt, originally published in Athletech News on 2023-09-13. [Read the original](https://athletechnews.com/pvolve-extends-discount-program-to-military-and-seniors/).*

## Key facts

- 20% discount for military and seniors
- 125% increase in franchise requests
- Nine new franchise locations

## Story

Pvolve, a rapidly growing functional fitness company that recently onboarded A-lister and fan Jennifer Aniston, has extended a 20% discount for streaming workouts and fitness equipment to military members and seniors.

Students, first responders, teachers and healthcare workers initially received the 20% membership discount, which Pvolve says was a success. Now, military members and seniors can access the offer by verifying eligibility through SheerID, an identity verification provider.

“We appreciate the hard work, dedication and commitment that people like first responders, teachers, students and healthcare workers are doing to better our communities, so we wanted to extend this offer to military members and seniors,” said Julie Cartwright, Pvolve president. “At Pvolve, our community is and has always been what we’re most proud of – and we plan to keep growing and strengthening it by celebrating individuals who are vital to improving where we live and work.”

Military members, seniors, students, first responders, teachers and healthcare workers can visit this link to claim exclusive offers.

## Partnership and growth

“Choosing to recognize and celebrate the people who make our communities better is such a valuable strategy implemented by Pvolve,” said Jake Weatherly, SheerID CEO. “Brands that care about these groups – and show their appreciation by offering them special programs – rapidly earn their trust, loyalty and repeat business.”

Pvolve saw an impressive 125% increase in franchise requests after bringing on Aniston and the functional fitness company announced nine new franchise locations this summer.

## Functional fitness method

In a recent interview with Athletech News, Cartwright credited the growth of Pvolve to its functional movements that mimic how the body moves in real life, which she said differentiates Pvolve from other workouts on the market.

“This approach activates major and surrounding muscle groups to enhance the physique while improving strength, mobility and stability without breaking down your body,” Cartwright said, adding that the method invites a “kinder approach” while still delivering results.

## Entities

- franchise expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- partnership (topic)
- Courtney Rehfeldt (person)
- PVOLVE (company)
- Julie Cartwright (person)
- Jennifer Aniston (person)
- functional fitness (topic)
- discount program (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/pvolve-extends-discount-program-to-military-and-seniors/). Summarized by Burnaze (https://burnaze.com/article/4ba8d08b-985d-42f6-875d-7fca41c5d404).