---
title: "RLH Corporation Announces Brand Advisory Board Chairs And Vice-Chairs"
url: https://burnaze.com/article/4bff2bcf-fff3-4da3-848a-7b962eb3ee15
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210113_rlh_corporation_announces_brand_advisory_board_chairs_and_vicechairs.html
category: "Hotels"
industry: "Lodging & Travel"
segment: "Hotels"
topics: ["Development & multi-unit"]
published: 2021-01-13T12:00:00.000Z
modified: 2026-11-01T02:29:42.204Z
image: https://images.unsplash.com/photo-1554469384-e58fac16e23a?w=1600&q=80&auto=format&fit=crop
---

# RLH Corporation Announces Brand Advisory Board Chairs And Vice-Chairs

**TL;DR:** RLH Corporation has appointed new Brand Advisory Board Chairs and Vice-Chairs for its mid and upscale hotels and select service hotels. The new chairs and vice-chairs will oversee the responsibilities of their respective Advisory Boards, representing franchisee owners across RLH Corporation's hotels.

*originally published in Franchising.com on 2021-01-13. [Read the original](https://www.franchising.com/news/20210113_rlh_corporation_announces_brand_advisory_board_chairs_and_vicechairs.html).*

## Story

RLH Corporation (NYSE:RLH) announced the newest Brand Advisory Board Chairs and Vice-Chairs. These individuals will oversee the responsibilities of their respective Advisory Boards, representing franchisee owners across RLH Corporation’s mid and upscale (USB) and select service (SSB) hotels.

- Jatin Patel (USB);

- Vimal Patel (Americas Best Value Inn/Canadas Best Value Inn); and

- Nancy Patel (Knights Inn).

- Brett Wilkerson (USB);

- Asmita Amin (Americas Best Value Inn/Canadas Best Value Inn); and

- “Mohini” Sukhmani Kaur Hari (Knights Inn).

John Russell, Chief Executive Officer of RLH Corporation stated, “Over the last 14 months, the RLH Corporate executive team has focused on giving our franchisees a more active role in brand decisions and initiatives, and this is reflected in each of our Brand Advisory Boards. We are proud to welcome the newest Chairs and Vice-Chairs to represent our many property owners and continue leading the charge across our franchises.”

In 2020, RLH Corporation announced the company’s “back to basics” approach with a renewed commitment to franchisees relationship building and an increase in owner engagement. As part of this concept, Russell refined the Brand Advisory Board program to enhance the franchisee’s role in the decisions that impact the brands.

## Entities

- Franchising.com (publication)
- Lodging & Travel (sector)
- franchisee relations (topic)
- hotel management (topic)
- brand advisory board (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210113_rlh_corporation_announces_brand_advisory_board_chairs_and_vicechairs.html). Summarized by Burnaze (https://burnaze.com/article/4bff2bcf-fff3-4da3-848a-7b962eb3ee15).