---
title: "Ziebart Partners with Woodward Dream Cruise for a Celebration of Classic Cars"
url: https://burnaze.com/article/4c09db3d-fb02-46d6-9050-ce3f845e1b1b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240806_ziebart_partners_with_woodward_dream_cruise_for_a_celebration_of_classic_ca.html
category: "Repair & maintenance"
industry: "Automotive"
segment: "Repair & maintenance"
published: 2024-08-06T12:00:00.000Z
modified: 2026-10-31T18:42:52.239Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Ziebart Partners with Woodward Dream Cruise for a Celebration of Classic Cars

**TL;DR:** Ziebart partners with Woodward Dream Cruise to celebrate classic cars and automotive culture. The event will feature a red 1959 Oldsmobile Super 88 and opportunities to donate to Mission 22.

*originally published in Franchising.com on 2024-08-06. [Read the original](https://www.franchising.com/news/20240806_ziebart_partners_with_woodward_dream_cruise_for_a_celebration_of_classic_ca.html).*

## Story

The Woodward Dream Cruise brings together car enthusiasts from around the globe to celebrate classic cars and automotive culture. The event originally began in 1995 to help raise money for a local children’s soccer field as owners of cars from the 1950s and 1960s would gather to cruise America’s first highway - Woodward Avenue - through Detroit. Organizers were shocked when about a quarter million people showed up and the Dream Cruise has grown each year since.

“The Woodward Dream Cruise is more than just an event; it's a celebration of automotive history and passion,” said Thomas A. Wolfe, President and CEO of Ziebart. “As we commemorate Ziebart's history and its deep roots in the Detroit area, we are thrilled to partner with an event that shares our love for cars and dedication to preserving their beauty and performance.”

As Ziebart celebrates its 65th anniversary as the industry’s rustproofing pioneer, it continues to innovate and adapt, prolonging the lifespan of countless vehicles. Attendees of the Memorial Park Auto Show and the Woodward Dream Cruise on August 16-17, can look forward to vehicles new and old that can cruise comfortably, thanks in large part to the rustproofing power of Ziebart. As a sponsor, Ziebart and its new mascot, Bart, will be in attendance with a red 1959 Oldsmobile Super 88 to kick off the weekend event that will feature the auto show, the Dream Cruise itself, and the Cruise in Shoes 5K walk/run.

Continuing its partnership with US Military veteran and family support group Mission 22, Ziebart will also have opportunities for attendees to donate to the non-profit group for a chance to win gift cards, giveaways, and more.

“Throughout the weekend, it’s always exciting to drive back into history through automobiles that keep our history alive,” continued Wolfe. “In the home for American auto innovation, we can’t wait to take even more of a part of Detroit history and see the passion of people from around the globe.”

## Entities

- Franchising.com (publication)
- partnership (topic)
- Automotive (sector)
- charity event (topic)
- Ziebart (company)
- Thomas A. Wolfe (person)
- Mission 22 (company)
- automotive culture (topic)
- classic cars (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240806_ziebart_partners_with_woodward_dream_cruise_for_a_celebration_of_classic_ca.html). Summarized by Burnaze (https://burnaze.com/article/4c09db3d-fb02-46d6-9050-ce3f845e1b1b).