---
title: "Franchises Thinking Inside the Box"
url: https://burnaze.com/article/4c577093-1099-4f96-a401-45cedce6ff8b
source: "1851 Franchise"
original_url: https://1851franchise.com/franchises-thinking-inside-the-box-1557
category: "Restaurants"
industry: "Restaurants"
published: 2015-04-30T16:11:00.000Z
modified: 2026-11-01T13:25:22.801Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc7014.png
---

# Franchises Thinking Inside the Box

**TL;DR:** Franchises are offering pre-packaged lunch options to cater to busy professionals and office workers who value convenience. Brands like Which Wich and Pita Pit are seeing demand for box lunches and are offering customizable and healthier alternatives.

*originally published in 1851 Franchise on 2015-04-30. [Read the original](https://1851franchise.com/franchises-thinking-inside-the-box-1557).*

## Story

Kraft Lunchables no longer has a death grip on the pre-packaged lunch market. According to a recent report from QSR, franchises have started getting in on the action.

From catering options to high-quality grab-and-go products, franchises are finding that men and women across America are fans of the extra convenience boxed lunches provide.

“Operators can exploit their existing space and team to prepare the food before or after the typical rush times,” said Melissa Wilson, a principal at market research firm Technomic.

Wilson went on to point out how popular box lunches are for office workers in particular.

“If you think of a corporate office and presentation going on, a box lunch is preferable,” she told QSR. “You can eat during the meeting without getting up and down for the food.”

Brands like Which Wich are seeing the demand firsthand. Lindsay Macedo, operations support specialist for the company, said that while Which Wich catering includes both box lunches and platters, the former is more popular than the latter.

“The box lunches are more portable and more customizable,” Macedo said.

Meanwhile, franchises like Pita Pit are putting a diverse twist on lunch options, including healthier alternatives.

“As eating trends evolve, people look for healthier options,” Benjamin Drake, vice president of research and development at Pita Pit, told QSR. “That’s our niche. It may be cheaper to bring in pizza, but cheaper isn’t always better.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Technomic (company)
- Which Wich (company)
- catering options (topic)
- convenience food (topic)
- pre-packaged lunch (topic)
- grab-and-go products (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchises-thinking-inside-the-box-1557). Summarized by Burnaze (https://burnaze.com/article/4c577093-1099-4f96-a401-45cedce6ff8b).