---
title: "FAST CASUAL: Shuckin' Shack Looks to Ramp up Bar Sales This Summer"
url: https://burnaze.com/article/4c58d291-fee7-48ab-87a4-dc78fae6f6e5
source: "1851 Franchise"
original_url: https://1851franchise.com/shuckinshack/fast-casual-shuckin-shack-looks-to-ramp-up-bar-sales-this-summer-2718958
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2022-06-17T20:15:00.000Z
modified: 2026-11-01T02:10:34.108Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fbc3adc7356452376389fd031c0528f87008.jpg
---

# FAST CASUAL: Shuckin' Shack Looks to Ramp up Bar Sales This Summer

**TL;DR:** Shuckin' Shack aims to increase bar sales this summer, with alcohol sales currently making up 30% of the company's revenues. The brand's CEO Jonathan Weathington and COO Bill Bartlett emphasize the importance of the bar experience in driving food sales.

*originally published in 1851 Franchise on 2022-06-17. [Read the original](https://1851franchise.com/shuckinshack/fast-casual-shuckin-shack-looks-to-ramp-up-bar-sales-this-summer-2718958).*

## Story

According to Shuckin’ Shack CEO Jonathan Weathington, current data shows that alcohol sales are 30% of the company’s revenues. He said those percentages are among the highest in the industry. Outback Steakhouse, in comparison, makes 8% of its total revenues from alcohol sales.

"Within the last six months, we are emphasizing bar sales more. I've always advocated that the bar drives the food business," Bill Bartlett, the brand’s Chief Operating Officer, said in the release. “It's the focal point of our restaurants. If we focus on elevating the bar experience, it will invigorate every part of a Shuckin' Shack visit.”

Bartlett pointed out that, historically, when alcohol profits increase, food sales also improve.

"Creating a community through a bar atmosphere is really critical to what we're doing," said Weathington. “There is a reason the bar is near the front door in almost every location. We do that intentionally because we want people to have that community feeling where you walk in, see people and sit down.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Shuckin' Shack (company)
- Jonathan Weathington (person)
- Outback Steakhouse (company)
- restaurant experience (topic)
- food sales (topic)
- bar sales (topic)
- alcohol revenue (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/shuckinshack/fast-casual-shuckin-shack-looks-to-ramp-up-bar-sales-this-summer-2718958). Summarized by Burnaze (https://burnaze.com/article/4c58d291-fee7-48ab-87a4-dc78fae6f6e5).