---
title: "Potbelly Sandwich Shop Opens in Franconia"
url: https://burnaze.com/article/4c9615c6-8fc8-4e17-8580-7c45a9e35f09
source: "Franchising.com"
original_url: https://www.franchising.com/news/20261001_potbelly_sandwich_shop_opens_in_franconia.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit"]
published: 2026-10-01T12:00:00.000Z
modified: 2026-10-31T14:43:17.812Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Sandwich Shop Opens in Franconia

**TL;DR:** Potbelly Sandwich Shop has opened its 50th location in the DC metro area, in Franconia. The new shop is part of The Festival at Manchester Lakes and offers a range of menu options, including oven-toasted sandwiches and wraps, salads, and shakes.

*originally published in Franchising.com on 2026-10-01. [Read the original](https://www.franchising.com/news/20261001_potbelly_sandwich_shop_opens_in_franconia.html).*

## Story

Opening on Wednesday, September 16, the new shop is anchored by major grocery and retail, as well as a diverse mix of family entertainment and popular dining options. Minutes from the Franconia-Springfield Metro Station and several of Northern Virginia's major commuter routes, the shop is a perfect destination for local families, community organizations, professionals and businesses to enjoy the brand’s signature oven-toasted sandwiches and wraps, fresh salads, hand-dipped shakes and other craveable menu options.

"We're proud to bring Potbelly to The Festival at Manchester Lakes for everyone in Franconia and the surrounding communities to get their Potbelly fix. This is such a warm and welcoming neighborhood, which makes it a natural fit for us," said Ebou Jagne, Regional Director at Potbelly. "Potbelly is built on bringing people together over great food and good vibes. We know longtime fans and new Potbelly guests will appreciate the shop’s signature friendly service, craveable food and neighborhood atmosphere that the DMV has always loved."

The Festival at Manchester Lakes shop joins more than four dozen locations in the Washington D.C. metro area. To celebrate the opening, Potbelly will host a celebration on Saturday, October 3, from 10 a.m. to 12 p.m. The first 50 guests in line at the Grand Opening will receive Free Potbelly for a Year. Guests can also enjoy a lively celebration, including a ribbon cutting, Potbelly Perks Plinko game for chances to win exclusive merchandise, free food and other prizes.

The Franconia shop will offer convenient options for lunch, dinner and everything in between. Regular operating hours are 10 a.m. to 10 p.m. daily. Delivery, order ahead and catering are available in-shop, through Potbelly.com and in the Potbelly App, with third-party delivery services also available.

For exclusive offers and rewards, Potbelly invites guests to join the Potbelly Perks program, where members can unlock free sandwiches, cookies and special offers throughout the year.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- location opening (topic)
- Potbelly (company)
- menu options (topic)
- grand opening event (topic)
- Ebou Jagne (person)
- The Festival at Manchester Lakes (location)
- Franconia (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20261001_potbelly_sandwich_shop_opens_in_franconia.html). Summarized by Burnaze (https://burnaze.com/article/4c9615c6-8fc8-4e17-8580-7c45a9e35f09).