---
title: "Heather Elrod"
url: https://burnaze.com/article/4c9bb51e-05c2-4a54-833b-68e3c8db4508
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-influencers-heather-elrod-managing-partner-conscious-capital-growth-2721753
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Finance & M&A"]
published: 2023-03-27T18:13:00.000Z
modified: 2026-11-01T01:05:01.555Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6c7b27e65ca28faab73a64f5b074f7325894.jpg
---

# Heather Elrod

**TL;DR:** Heather Elrod, a veteran in the franchise and beauty industries, leads Conscious Capital Group, driving significant business growth and value for stakeholders. Elrod has held executive positions in various companies, including Amazing Lash Studio Franchise, which she led to a successful sale to KSL Capital.

*originally published in 1851 Franchise on 2023-03-27. [Read the original](https://1851franchise.com/franchise-influencers-heather-elrod-managing-partner-conscious-capital-growth-2721753).*

## Story

Elrod’s career spans nearly three decades in the franchise, beauty and wellness industries. She has held executive positions in multi-billion dollar, as well as emerging companies, and partnered with private equity firms in the acquisition, growth and sale of franchised businesses.

The result is significant business growth and value for all stakeholders. Before Conscious Capital Group, Elrod served as CEO of Amazing Lash Studio Franchise. Under her leadership, it was named the #5 top growth franchise and the #1 in category by Entrepreneur magazine.

She was named #4 on the 2019 Franchise Times “Fast and Serious List” and awarded the ”Dealmaker” award for leading the sale of Amazing Lash Studio Franchise to KSL Capital. Elrod also was an executive for Mail Boxes Etc. (with over 4,500 locations worldwide) and participated in the sale of the company to UPS thereafter transitioning the company to The UPS Store.

She co-founded SkinPhD Cosmeceuticals and worked as a consultant in the beauty category for Procter and Gamble. She has served on several corporate and charitable boards, and is a former IFA board member.

Conscious Capital Growth is an investment management brand that exists to make growing businesses easier—especially a franchise business. They are a team of experienced leaders who have led, built, financed and advised countless successful companies.

They are also a team of industry-leading, expert advisors who are available at a cost and scale that makes sense. When clients work with Conscious Capital Growth, they get instant infrastructure, resources and support, the vital ingredients for growth—and even access to capital if and when that makes sense for that business.

They believe clients can scale their business and minimize risk at the same time. If their business is in the wellness, food and beverage, pet, service, consumer packaged goods and retail, education or beauty categories, you will love their track record of success.

- Their team has led, built, financed and advised countless successful companies
- They are a team of industry-leading, expert advisors available at a cost and scale that makes sense

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- private equity (topic)
- Finance (sector)
- beauty industry (topic)
- UPS (company)
- Procter & Gamble (company)
- Heather Elrod (person)
- Mail Boxes Etc. (company)
- investment management (topic)
- UPS acquisition of Mail Boxes Etc. (deal)
- Conscious Capital Group (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-influencers-heather-elrod-managing-partner-conscious-capital-growth-2721753). Summarized by Burnaze (https://burnaze.com/article/4c9bb51e-05c2-4a54-833b-68e3c8db4508).