---
title: "Chuck E. Cheese is Serving Pizzas Under a New Name on Delivery Platforms"
url: https://burnaze.com/article/4ca509f7-997a-4603-94dd-87517b01ec46
source: "1851 Franchise"
original_url: https://1851franchise.com/chuck-e-cheese-is-serving-pizzas-under-a-new-name-on-delivery-platforms-2713129
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2020-05-20T21:16:17.000Z
modified: 2026-11-01T02:27:25.917Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8c2efa2640530de6bdd516338ef251581836.jpg
---

# Chuck E. Cheese is Serving Pizzas Under a New Name on Delivery Platforms

**TL;DR:** Chuck E. Cheese has introduced a new brand, Pasqually's Pizza & Wings, to serve pizza through third-party delivery platforms. The new brand shares kitchen space with Chuck E. Cheese restaurants and offers a premium pizza experience with a thicker crust and extra sauce.

*originally published in 1851 Franchise on 2020-05-20. [Read the original](https://1851franchise.com/chuck-e-cheese-is-serving-pizzas-under-a-new-name-on-delivery-platforms-2713129).*

## Story

**Chuck E. Cheese, the iconic children’s restaurant and arcade franchise, is known for a lot of things — birthday parties, ball pits and animatronic bands chief among them — but its food has never been a primary selling point. So where does that leave the brand in the time of coronavirus, when dine-in establishments are closed across the country and restaurants are turning to takeout and delivery to reach customers?**

**Conceding that the brand doesn’t have a lot, or at least enough, fans loyal to the food alone, Chuck E. Cheese quietly rolled out a new brand to serve pizza to customers through third-party delivery platforms.**

**The sly rebrand was originally discovered by a Reddit user, then quickly** **reported in** ***Food & Wine*** **(under a headline that fundamentally misunderstands the nature of franchising, by the way), which confirmed the move with the franchise.**

> **"CEC Entertainment, Inc. recently launched Pasqually’s Pizza & Wings nationwide. The inspiration was rooted in the desire to create a premium pizza while staying true to the CEC brand," a Chuck E. Cheese spokesperson told** ***Food & Wine*** **via email. "Pasqually’s Pizza & Wings, named after another favorite member of Munch's Make Believe Band, shares kitchen space with the Chuck E. Cheese restaurant, ensuring high-quality, fresh ingredients. Pasqually’s Pizza & Wings’ recipes use fresh, homemade pizza dough, just like Chuck E. Cheese, but it is a different pizza that features a thicker crust and extra sauce, giving consumers a more flavorful, more premium pizza experience. While Pasqually’s Pizza & Wings recipes are currently only available for delivery, select items might be added to the Chuck E. Cheese menu in the future."**

**Of course, Chuck E. Cheese is not the only franchise to take advantage of third-party delivery to introduce multiple brands. Absolute Brands, the new parent company of Dog Haus has** ***introduced eight new virtual brands*****, all operating out of existing kitchens.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- brand expansion (topic)
- rebranding (topic)
- Dog Haus (company)
- third-party delivery (topic)
- Chuck E. Cheese (company)
- CEC Entertainment (company)
- Reddit (company)
- delivery platforms (topic)
- virtual brands (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/chuck-e-cheese-is-serving-pizzas-under-a-new-name-on-delivery-platforms-2713129). Summarized by Burnaze (https://burnaze.com/article/4ca509f7-997a-4603-94dd-87517b01ec46).