---
title: "Franchises Turn to Building Design for Millennial Appeal"
url: https://burnaze.com/article/4cebbb06-8f15-4211-b8fa-f8ab0412f854
source: "1851 Franchise"
original_url: https://1851franchise.com/franchises-turn-to-building-design-for-millennial-appeal-1579
category: "Restaurants"
industry: "Restaurants"
published: 2015-05-05T17:12:00.000Z
modified: 2026-11-01T13:23:49.739Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc8891.png
---

# Franchises Turn to Building Design for Millennial Appeal

**TL;DR:** Franchises like Buffalo Wild Wings and Denny's are using interior design to attract Millennials. Established brands are incorporating elements like communal tables, natural resources, and open kitchens to appeal to this demographic.

*originally published in 1851 Franchise on 2015-05-05. [Read the original](https://1851franchise.com/franchises-turn-to-building-design-for-millennial-appeal-1579).*

## Story

Nation’s Restaurant News recently reported that established brands like Buffalo Wild Wings and Denny’s are joining younger concepts in using interior design to attract Millennials. Or, hopefully attract Millennials.

“One of the problems we run into is that Millennials are not a homogeneous group, from the age bracket to the income bracket to the educational bracket,” Dennis Lombardi, foodservice strategist with foodservice consultancy WD Partners, told NRN. “There are a lot of differences.”

Would you believe? It’s almost as if treating an exceptionally large group of people as one herd-like demographic isn’t the best solution.

Still, it hasn’t stopped eateries from doing their best, God bless ‘em. But what does a Millennial-friendly restaurant look like?

Communal tables that allow for easier socialization are a must, according to NRN, as are natural resources that scream sustainability. Open kitchens that allow Millennials to see their meals being prepared are also considered a positive change.

“Being able to see everything that is going on in the kitchen is important,” Anthony Pigliacampo, co-chief executive of Modmarket , told NRN. “As a part of the design, we want to provide that, from the full nutritional calorie counts on the menu board to the full nutritionals on your receipt.”

Finally, a mixture of “quirky, distinct décor” and tech-friendly table accoutrements (think easily reachable electrical outlets for plugging in smartphones) are recommended.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- Denny's (company)
- Buffalo Wild Wings (company)
- restaurant trends (topic)
- interior design (topic)
- millennial appeal (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchises-turn-to-building-design-for-millennial-appeal-1579). Summarized by Burnaze (https://burnaze.com/article/4cebbb06-8f15-4211-b8fa-f8ab0412f854).