---
title: "Rita’s Italian Ice & Frozen Custard Treats Moms to a $1 Italian Ice this Mother’s Day!"
url: https://burnaze.com/article/4d11a36c-5ace-45fa-8a83-33312ad03322
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260508_ritas_italian_ice__frozen_custard_treats_moms_to_a_1_italian_ice_this_mothe.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2026-05-08T12:00:00.000Z
modified: 2026-10-31T16:23:49.064Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Rita’s Italian Ice & Frozen Custard Treats Moms to a $1 Italian Ice this Mother’s Day!

**TL;DR:** Rita's Italian Ice & Frozen Custard is offering a $1 Small Italian Ice to app users on Mother's Day with a $1 minimum purchase. The brand has also introduced a new "Make it Swicey" lineup featuring Tajín as a topping.

*originally published in Franchising.com on 2026-05-08. [Read the original](https://www.franchising.com/news/20260508_ritas_italian_ice__frozen_custard_treats_moms_to_a_1_italian_ice_this_mothe.html).*

## Story

**WHAT:** On Sunday, May 10, Rita’s Italian Ice & Frozen Custard offers a $1 Small Italian Ice with a $1 minimum purchase to app users, redeemable on May 10. App users can claim the deal with a one-time reward in the app. Flavors include Cherry, Mango, or the "Make it Swicey” lineup with Tajín.

On Mother's Day, Rita’s introduced a “Make it Swicey” lineup featuring Tajín as a bold, sweet-and-spicy topping. The lineup includes three items: Mango Italian Ice topped with Tajín, a Watermelon Ice Blender blended with Tajín, and a Watermelon Gelati layered with Vanilla Custard and finished with Tajín.

The Rita’s Ice app provides a rewards program.

Rita’s signature Italian Ice is made daily on-site and is offered in a rotating daily selection from a variety of flavors. Other menu items include Frozen Custard, Gelati, Concretes, Frozen Coffee, Rita’s Blendini, Milkshakes, and more.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu items (topic)
- Rita's Italian Ice (company)
- Tajin USA (company)
- mobile app rewards (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260508_ritas_italian_ice__frozen_custard_treats_moms_to_a_1_italian_ice_this_mothe.html). Summarized by Burnaze (https://burnaze.com/article/4d11a36c-5ace-45fa-8a83-33312ad03322).