--- title: "Area Representative On His Way To 10 Stores" url: https://burnaze.com/article/4d15e23a-da5c-4d24-956d-7dcb9b032aba source: "Franchising.com" original_url: https://www.franchising.com/articles/area_representative_on_his_way_to_10_stores.html author: "Multi-Unit Franchisee" category: "Restaurants" industry: "Restaurants" published: 2018-08-14T06:00:00.000Z modified: 2026-11-01T02:59:17.275Z image: https://imgs.franchising.com/art/articles/3991_plate.jpg --- # Area Representative On His Way To 10 Stores **TL;DR:** Aaron Marley, an area representative, has brought Biggby Coffee to South Carolina and plans to develop 10 stores in the next 5 years. He has stores in Summerville, North Charleston, and Goose Creek, SC, and is looking to expand into the Columbia area. *By Multi-Unit Franchisee, originally published in Franchising.com on 2018-08-14. [Read the original](https://www.franchising.com/articles/area_representative_on_his_way_to_10_stores.html).* ## Story Aaron Marley has brought Biggby Coffee to South Carolina. The area representative and multi-unit operator has stores in Summerville, North Charleston, and Goose Creek, SC, and there's more on the horizon. Marley has plans to develop 10 stores in the next 5 years by teaming up with existing and new owner/operators. He's even looking to expand into the Columbia area, a market currently untapped by the brand. Biggby Coffee has more than 270 cafes open or under contract across ten states including Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, Texas, and New Jersey. After more than a decade with Biggby Coffee, Marley says he's learned how to get the word out and promote his stores. "Overcoming adversity and learning how to handle an objection allows you to create a fanatic," he says. "These fanatics open up to you, feel comfortable, and then tell others about you...which creates new fanatics." As for his growth plans, Marley says, "This is not a sprint it's a marathon and we're in this for the long haul. We can't wait to add more owner/operators to the Biggby family and we're on our way!" - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - Restaurants (sector) - unit expansion (topic) - franchise development (topic) - Multi-Unit Franchisee (person) - south carolina (location) - Biggby Coffee (company) - multi-unit operator (topic) --- Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/area_representative_on_his_way_to_10_stores.html). Summarized by Burnaze (https://burnaze.com/article/4d15e23a-da5c-4d24-956d-7dcb9b032aba).