---
title: "Domino's® is Paying Customers to Beta Test Its New Website and App"
url: https://burnaze.com/article/4d4acc81-8e83-4501-ba4f-e5f24efb1519
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260803_dominos_is_paying_customers_to_beta_test_its_new_website_and_app.html
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2026-08-03T12:00:00.000Z
modified: 2026-10-31T14:43:26.425Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Domino's® is Paying Customers to Beta Test Its New Website and App

**TL;DR:** Domino's is offering customers a $5 off coupon for placing a qualifying online order between Aug. 3-30 and providing feedback on their new website and app. The coupon can be used on a digital order the following week.

*originally published in Franchising.com on 2026-08-03. [Read the original](https://www.franchising.com/news/20260803_dominos_is_paying_customers_to_beta_test_its_new_website_and_app.html).*

## Story

Customers who place a qualifying online order between Aug. 3–30 are eligible for a $5 off coupon to be used on a digital order the following week. Domino's Rewards members will receive the coupon under "My Deals," while other customers receive theirs via email.

"We streamlined our website and app to make them bolder, brighter, more modern, and engaging for customers, but we want to hear from them," said Mark Messing, Domino's vice president of global digital marketing. "At the end of every online order, customers will have the chance to provide feedback on their ordering experience. While it's not required to receive the coupon, we'd still love to hear what worked for them and what we could improve because we know customer feedback is what matters most. Earning a discount on pizza for sharing your opinion may be the easiest side gig ever."

## Entities

- Franchising.com (publication)
- QSR (sector)
- Domino's (company)
- promotions (topic)
- digital ordering (topic)
- customer feedback (topic)
- Mark Messing (person)
- website update (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260803_dominos_is_paying_customers_to_beta_test_its_new_website_and_app.html). Summarized by Burnaze (https://burnaze.com/article/4d4acc81-8e83-4501-ba4f-e5f24efb1519).