---
title: "DMagazine: MOOYAH Burgers, Fries & Shakes Shakes Up Image With Refreshed Business Model"
url: https://burnaze.com/article/4d64f46d-ec88-4133-98cc-eba04342b30c
source: "1851 Franchise"
original_url: https://1851franchise.com/dmagazine-mooyah-burgers-fries-shakes-shakes-up-image-with-refreshed-business-model-2712180
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2020-02-03T22:17:00.000Z
modified: 2026-11-01T02:28:25.433Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4e3dab5313d991c67ceed5cc7086c3131093.jpg
---

# DMagazine: MOOYAH Burgers, Fries & Shakes Shakes Up Image With Refreshed Business Model

**TL;DR:** MOOYAH Burgers, Fries & Shakes is revamping its business model to increase franchising in new and existing markets across the US. MOOYAH plans to open 14 locations in 2020 with an updated design.

*originally published in 1851 Franchise on 2020-02-03. [Read the original](https://1851franchise.com/dmagazine-mooyah-burgers-fries-shakes-shakes-up-image-with-refreshed-business-model-2712180).*

## Story

**According to a recent article in DMagazine****,** **MOOYAH Burgers, Fries & Shakes** **is revamping its entire business model in an effort to increase franchising in new and existing markets across the United States.** **MOOYAH** **plans to open 14 locations in 2020, each featuring an updated design including closed off kitchens, community-minded seating areas and digital menu boards.**

**“This new design and layout will take MOOYAH to the next level in terms of providing a differentiated experience that reduces friction for our Guests and Team Members,” said MOOYAH Burgers, Fries and Shakes President Tony Darden. “This new approach will also align with our overall strategy to be accessible to our Guests in the manner in which they want to enjoy their dining experience. The new MOOYAH provides a high-esteem experience, whether that be through dining in, to-go pick-up or delivery.

We are confident this elevated design positions us extremely well to achieve our short- and long-term growth strategies as we partner with existing as well as new Franchise Owners. We truly believe the alignment of design and experience with our second-to-none food quality gives us a competitive advantage across the industry.”

**All existing MOOYAH locations will be remodeled to the new design by the end of 2024.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchising (topic)
- MOOYAH (company)
- restaurant redesign (topic)
- business model refresh (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/dmagazine-mooyah-burgers-fries-shakes-shakes-up-image-with-refreshed-business-model-2712180). Summarized by Burnaze (https://burnaze.com/article/4d64f46d-ec88-4133-98cc-eba04342b30c).