---
title: "Potbelly Welcomes Back the Beloved Red Velvet Cookie for a Limited Time"
url: https://burnaze.com/article/4d8a33d5-19a7-451d-86ba-f85867e85071
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240213_potbelly_welcomes_back_the_beloved_red_velvet_cookie_for_a_limited_time.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2024-02-13T12:00:00.000Z
modified: 2026-11-01T22:32:43.344Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Welcomes Back the Beloved Red Velvet Cookie for a Limited Time

**TL;DR:** Potbelly is bringing back its Red Velvet Cookie for a limited time, starting February 12, and offering Perks members a complimentary cookie with the purchase of any entrée on February 14. Potbelly has been a neighborhood sandwich concept for over 40 years, with over 340 company-owned shops in the US.

*originally published in Franchising.com on 2024-02-13. [Read the original](https://www.franchising.com/news/20240213_potbelly_welcomes_back_the_beloved_red_velvet_cookie_for_a_limited_time.html).*

## Story

Potbelly cookie fanatics can celebrate the return of the Red Velvet Cookie for a limited time starting February 12. Love is in the air and on the menu at Potbelly on Wednesday, February 14, as Potbelly offers Perks members a complimentary cookie with the purchase of any entrée, including a toasty sandwich, bowl of soup, or whole salad.

This sweet deal can be redeemed by ordering on Potbelly.com, the Potbelly App or in-shop with a scan. All Potbelly cookies, including the soft Red Velvet Cookie bursting with white chocolate chips, are baked fresh in-shop daily. This cookie won’t be available for long, so Perks members will need to act fast before it’s gone.

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country, with more than 340 company-owned shops in the United States.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- limited time offer (topic)
- menu item (topic)
- Potbelly (company)
- customer loyalty program (topic)
- Love's (company)
- company history (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240213_potbelly_welcomes_back_the_beloved_red_velvet_cookie_for_a_limited_time.html). Summarized by Burnaze (https://burnaze.com/article/4d8a33d5-19a7-451d-86ba-f85867e85071).