---
title: "Slim Chickens New Location in Kidderminster"
url: https://burnaze.com/article/4dc3c1c6-b66f-49b4-b8fc-066c70ea5a37
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230222_slim_chickens_new_location_in_kidderminster.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2023-02-22T12:00:00.000Z
modified: 2026-10-31T20:34:24.431Z
image: https://imgs.franchising.com/brands/social/slimchickens.jpg
---

# Slim Chickens New Location in Kidderminster

**TL;DR:** Slim Chickens has opened a new restaurant in Kidderminster, United Kingdom, in partnership with Boparan Restaurant Group and Sainsbury's. The brand is expanding its presence in the UK market with its unique better-chicken concept.

*originally published in Franchising.com on 2023-02-22. [Read the original](https://www.franchising.com/news/20230222_slim_chickens_new_location_in_kidderminster.html).*

## Story

Slim Chickens announced today its new restaurant opening in Kidderminster, United Kingdom. Reputable multi-unit operators, Boparan Restaurant Group and Sainsbury’s are at the forefront of the opening.

“We are thrilled to share our breakthrough better-chicken brand to Kidderminster,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Operating groups like Boparan Restaurant Group and Sainsbury are a great example of the kind of partners we’re looking for overseas, and we’re eager to extend our southern comfort food with more people across the pond.”

The brand prides itself on its fresh products and loyal fan following, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- international expansion (topic)
- Slim Chickens (company)
- Jackie Lobdell (person)
- qsr growth (topic)
- Boparan Restaurant Group (company)
- Kidderminster (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230222_slim_chickens_new_location_in_kidderminster.html). Summarized by Burnaze (https://burnaze.com/article/4dc3c1c6-b66f-49b4-b8fc-066c70ea5a37).