---
title: "Robeks Launches Matcha Moments, a New Platform Bringing Bold Flavor to Matcha's Calm, Focused Energy"
url: https://burnaze.com/article/4defe742-75eb-488e-84e1-a00fb6abdf03
source: "Franchising.com"
original_url: https://www.franchising.com/news/20261009_robeks_launches_matcha_moments_a_new_platform_bringing_bold_flavor_to_match.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2026-10-09T12:00:00.000Z
modified: 2026-11-01T22:32:23.380Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Robeks Launches Matcha Moments, a New Platform Bringing Bold Flavor to Matcha's Calm, Focused Energy

**TL;DR:** Robeks launches Matcha Moments, a new platform offering matcha-based drinks with bold flavors, providing a calm and focused energy. The platform introduces three new flavors and two new ingredients, golden turmeric syrup and ube powder, available at Robeks locations and via the Robeks Rewards app.

*originally published in Franchising.com on 2026-10-09. [Read the original](https://www.franchising.com/news/20261009_robeks_launches_matcha_moments_a_new_platform_bringing_bold_flavor_to_match.html).*

## Story

Los Angeles, Calif. - Matcha has held its place in wellness rituals for centuries, and Robeks is providing a flavor-forward way to include it in routines. That's the idea behind Robeks' Matcha Moments platform. Robeks offers smoothies, juices, açaí bowls, artisan toasts and handheld bites, and introduced three Matcha Moments flavors beginning October 13. Built around Supreme Matcha, Matcha Moments are intended to provide the calm, steady lift associated with matcha, wrapped in bold flavor.

Matcha Moments arrives on the heels of Robeks' Glow Smoothies platform, adding to the brand's push toward lifestyle-driven wellness. Where Glow leaned into beauty and hydration, Matcha Moments taps into matcha's reputation as one of the most functional ingredients in wellness today that is valued for its naturally occurring antioxidants and for delivering sustained energy and focus without the agitation or crash one can get from coffee.

At the center of the platform is Supreme Matcha, a new premium matcha selected for its smooth, distinctive flavor. Robeks pairs it with bold fruit and flavor combinations that make matcha feel less like a wellness routine and more like a treat fans will crave. The three Matcha Moments flavors are:

“Matcha has a reputation for calm, focused energy, and we wanted to build a platform that actually delivers on that while tasting incredible,” said David Hutchinson, vice president of marketing at Robeks. “With our new Matcha Moments, Robeks fans will get the antioxidants and steady lift matcha is known for, in flavors bold enough to make it their new go-to.”

The platform notes matcha's appeal for calm energy and antioxidants. Matcha naturally contains L-theanine, an amino acid credited with calm, focused energy, alongside catechins, a class of antioxidants in which matcha is especially rich. Matcha Moments provides an easy, everyday way to incorporate these benefits into a routine, with no ceremony required.

In addition to Supreme Matcha, the platform introduces two new ingredients to the menu: golden turmeric syrup and ube powder, expanding the flavor lineup and providing new ways to experience matcha beyond its traditional preparation.

Matcha Moments will be available at Robeks locations from October 13 through the end of the year, and via the Robeks Rewards app.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu expansion (topic)
- new product launch (topic)
- Robeks (company)
- wellness trends (topic)
- David Hutchinson (person)
- matcha beverages (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20261009_robeks_launches_matcha_moments_a_new_platform_bringing_bold_flavor_to_match.html). Summarized by Burnaze (https://burnaze.com/article/4defe742-75eb-488e-84e1-a00fb6abdf03).