---
title: "Perspire Sauna Studio Expands in NYC, SoCal & Other Key Markets"
url: https://burnaze.com/article/4dfe2c6c-3c9d-4a51-ae1d-1d291f894186
source: "Athletech News"
original_url: https://athletechnews.com/perspire-sauna-studio-expands-in-nyc-socal-other-key-markets/
author: "Courtney Rehfeldt"
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2025-09-23T00:52:55.000Z
modified: 2026-10-31T16:51:23.618Z
image: https://athletechnews.com/wp-content/uploads/2025/01/Perspire_Sauna_Studio-scaled-e1758570411527.webp
---

# Perspire Sauna Studio Expands in NYC, SoCal & Other Key Markets

**TL;DR:** Perspire Sauna Studio is expanding its national footprint with five new multi-unit franchise agreements, bringing 15 new studios to several states. The brand has nearly 100 studios open and over 200 in development.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-09-23. [Read the original](https://athletechnews.com/perspire-sauna-studio-expands-in-nyc-socal-other-key-markets/).*

## Story

Perspire Sauna Studio is accelerating its national footprint with five new multi-unit franchise agreements that will bring 15 new studios to Connecticut, Florida, New Jersey, New York, Southern California and Virginia, alongside a grand opening in Middletown, New Jersey.

The wellness franchise, founded in 2010, offers full-spectrum infrared sauna, red-light therapy and contrast therapy with SNØ showers, a cold water chiller system that offers a 45-degree rain shower blast that is inspired by the Nordic tradition of snøbading (snow bathing). The brand has nearly 100 studios open and more than 200 in development, with 275 franchise licenses awarded.

The latest agreements are led by entrepreneurs transitioning into wellness from careers in finance, tech and media.

“These new franchisees reflect the heart of our brand as people who are passionate about wellness and committed to helping their communities feel better every day,” Perspire Sauna Studio founder and CEO Lee Braun said. “Their dedication to helping people feel better in their everyday lives is what our brand is all about, and we’re proud to support them as they bring Perspire to new communities across the country.”

## Entities

- unit expansion (topic)
- Beauty & Wellness (sector)
- Athletech News (publication)
- Florida (location)
- Courtney Rehfeldt (person)
- new york (location)
- new jersey (location)
- franchise agreements (topic)
- Virginia (location)
- wellness industry (topic)
- Connecticut (location)
- Southern California (location)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/perspire-sauna-studio-expands-in-nyc-socal-other-key-markets/). Summarized by Burnaze (https://burnaze.com/article/4dfe2c6c-3c9d-4a51-ae1d-1d291f894186).