---
title: "Wellness Franchise iCRYO Crosses 50-Location Mark"
url: https://burnaze.com/article/4ec63e0c-6fff-4a89-8735-7e44e5b91286
source: "Athletech News"
original_url: https://athletechnews.com/wellness-franchise-icryo-crosses-50-location-mark/
author: "Courtney Rehfeldt"
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
published: 2025-03-31T15:25:17.000Z
modified: 2026-10-31T17:17:11.451Z
image: https://athletechnews.com/wp-content/uploads/2025/03/IMG_1199-scaled-e1743434692854.webp
---

# Wellness Franchise iCRYO Crosses 50-Location Mark

**TL;DR:** iCRYO, a wellness franchise, has opened its 50th location in Richmond, Texas, and has over a dozen centers in the pipeline for this year. The franchise offers various services including whole-body cryotherapy, LED light therapy, and medical weight loss.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-03-31. [Read the original](https://athletechnews.com/wellness-franchise-icryo-crosses-50-location-mark/).*

## Story

The latest center landed in Richmond, Texas, led by Dan Shurtleff and Arseli Loera, a physician assistant and nurse and follows a wave of openings in Canada, New York, Virginia, South Carolina, Texas, California and Michigan.

Living up to its name, iCRYO offers whole-body cryotherapy as well as LED light therapy, compression therapy, IV infusions, medical weight loss and body sculpting.

“What a milestone this is, celebrating the opening of our 50th location in Richmond,” iCRYO co-founder and CEO Kyle Jones said. “This is a testament to the hard work of our dedicated franchisees and the trust our guests place in our services. Our mission is to help people feel, perform, and live better. Our vision is to become a global wellness brand. Each new location allows us to reach even more individuals seeking to enhance their health and wellness.”

The wellness and longevity franchise has more than a dozen centers in the pipeline this year, including its 51st location, set to open soon in Edgewater, Illinois.

“We’re so excited to bring iCRYO to this community and create a space where people can enhance their quality of life,” Loera said. “As medical professionals, we’ve seen firsthand that without quality of life, longevity means very little. With the energy we’re bringing to our location, our goal is to make this a place where both guests and team members genuinely love what they do and how they live.”

Earlier this year, iCRYO appointed Dr. Phillip Singer, DO, MBA, FACEP, as its new chief medical officer. iCRYO is a Diamond Sponsor and exhibitor at the upcoming CryoCON 2025, April 3 – 5, in Dallas, Texas. The convention is centered on cryotherapy and other popular wellness therapies.

## Entities

- unit expansion (topic)
- franchise growth (topic)
- Beauty & Wellness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- wellness services (topic)
- Kyle Jones (person)
- Richmond, Texas (location)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/wellness-franchise-icryo-crosses-50-location-mark/). Summarized by Burnaze (https://burnaze.com/article/4ec63e0c-6fff-4a89-8735-7e44e5b91286).