---
title: "Floor Coverings International Names Wes Sattler as Senior Director of Franchise Development"
url: https://burnaze.com/article/4edf3740-6ae0-4f39-966a-c15ad132776a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241202_floor_coverings_international_names_wes_sattler_as_senior_director_of_franc.html
category: "Remodel & surfaces"
industry: "Home Services"
segment: "Remodel & surfaces"
topics: ["Development & multi-unit","People"]
published: 2024-12-02T12:00:00.000Z
modified: 2026-10-31T18:29:15.210Z
image: https://images.unsplash.com/photo-1572120360610-d971b9d7767c?w=1600&q=80&auto=format&fit=crop
---

# Floor Coverings International Names Wes Sattler as Senior Director of Franchise Development

**TL;DR:** Floor Coverings International appoints Wes Sattler as Senior Director of Franchise Development. Sattler has 24 years of experience in franchise development and will lead the brand's growth efforts.

*originally published in Franchising.com on 2024-12-02. [Read the original](https://www.franchising.com/news/20241202_floor_coverings_international_names_wes_sattler_as_senior_director_of_franc.html).*

## Story

Floor Coverings International® (FCI) appoints Wes Sattler as the brand’s Senior Director of Franchise Development. Wes has dedicated 24 years to franchise development, helping over 500 entrepreneurs achieve their dream.

Wes grew up in a family business, Cleveland Tank & Supply, where he gained a strong appreciation and understanding for the entrepreneurial spirit. After the company was sold, he shifted into franchise sales, working his way through the ranks to oversee franchise development for a variety of brands, including USA Insulation.

“This year, we’ve prioritized growth, both internally and externally,” said Tom Wood, President & CEO of Floor Coverings International. “We are building out a team of dedicated leaders who work tirelessly to support our brand. We are thrilled to have Wes at the helm of our franchise development efforts, and we’re confident that his leadership will bring us even closer to achieving our goals.”

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise development (topic)
- home services (topic)
- leadership appointment (topic)
- USA Insulation (company)
- Floor Coverings International (company)
- Tom Wood (person)
- Wes Sattler (person)
- Cleveland Tank & Supply (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241202_floor_coverings_international_names_wes_sattler_as_senior_director_of_franc.html). Summarized by Burnaze (https://burnaze.com/article/4edf3740-6ae0-4f39-966a-c15ad132776a).