---
title: "Zaxby’s Ventures to the Sea With New Southern Fried Shrimp and Zaxtail Sauce"
url: https://burnaze.com/article/4f0e20ad-0816-4e00-b5c9-3fa4c22fee51
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240322_zaxbys_ventures_to_the_sea_with_new_southern_fried_shrimp_and_zaxtail_sauce.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2024-03-22T12:00:00.000Z
modified: 2026-10-31T20:00:26.881Z
image: https://imgs.franchising.com/brands/social/zaxbys.jpg
---

# Zaxby’s Ventures to the Sea With New Southern Fried Shrimp and Zaxtail Sauce

**TL;DR:** Zaxby's introduces its new limited-time offer, Southern Fried Shrimp, featuring crispy butterflied shrimp with zesty Zaxtail Sauce. The meal or side is available at participating locations while supplies last.

*originally published in Franchising.com on 2024-03-22. [Read the original](https://www.franchising.com/news/20240322_zaxbys_ventures_to_the_sea_with_new_southern_fried_shrimp_and_zaxtail_sauce.html).*

## Story

“We’re taking America’s most popular seafood and giving it our own unique spin - the ‘ZaxSeas’ way, as we call it,” said Patrick Schwing, Zaxby’s chief marketing and strategy officer. “Our new Southern Fried Shrimp delivers the premium quality our Zax fans expect - generously seasoned and fried to crispy golden perfection, paired with the zesty kick of Zaxtail Sauce. It is truly a one-of-a-kind sauce for a one-of-a-kind shrimp!”

Zaxby’s Southern Fried Shrimp* come as a meal or as a standalone side paired with Zaxtail Sauce, Zaxby’s newest delicious addition to its acclaimed “saucefolio” of 12 signature sauces. Zaxtail Sauce joins the lineup of legendary dipping sauces that distinguish Zaxby’s from its competitors - Southern Fried Shrimp with zesty Zaxtail Sauce is the legacy brand’s seaside twist on saucy, golden-fried goodness.

Zaxby’s Southern Fried Shrimp Meal features eight crispy butterflied shrimp, served with Zaxtail Sauce, Texas Toast, Crinkle Fries, and a small drink. Brand fans can also enjoy a side of four Southern Fried Shrimp and Zaxtail Sauce for just $3, which can be added to any meal.

To promote the new LTO, Zaxby’s is offering a FREE side of four Southern Fried Shrimp with $5 purchase from Monday, March 25 until March 31, to incentivize guests to try the latest catch from the “ZaxSeas.” Guests can redeem the offer by ordering through the Zax Rewardz account online, in-app, or by scanning the QR code in-store.**

**Zaxby’s Southern Fried Shrimp is available at participating locations while supplies last. Prices may vary.*

***Offer valid for Zax Rewardz members only. Purchase must be greater than $5 excluding any reward item. One offer per person/device. While supplies last. Valid 3/25/2024 - 3/31/2024. See full offer terms on the Zaxby’s app.*

Zaxbys is a fast-growing QSR brand specializing in the highest quality chicken and sides. Established in 1990 in Statesboro, Georgia, the company pioneered the concept of serving chicken tenders as an entrée, a novel idea at the time.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu item (topic)
- Zaxby's (company)
- qsr brand (topic)
- promotional offer (topic)
- Patrick Schwing (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240322_zaxbys_ventures_to_the_sea_with_new_southern_fried_shrimp_and_zaxtail_sauce.html). Summarized by Burnaze (https://burnaze.com/article/4f0e20ad-0816-4e00-b5c9-3fa4c22fee51).