---
title: "Facebook Tests Cross-Platform Ads on Instagram to Attract Millennials"
url: https://burnaze.com/article/4feed363-d793-4cd3-ae93-d36d91d59727
source: "1851 Franchise"
original_url: https://1851franchise.com/facebook-tests-cross-platform-ads-on-instagram-to-attract-millennials-2707139
category: "Technology"
topics: ["Technology"]
published: 2018-07-16T15:10:00.000Z
modified: 2026-11-01T02:39:18.888Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/71fcbb97282f68f6e68f920e8310bf546199.jpg
---

# Facebook Tests Cross-Platform Ads on Instagram to Attract Millennials

**TL;DR:** Facebook is testing cross-platform ads on Instagram to attract millennials. Facebook acquired Instagram for $715 million in 2012 and is now leveraging Instagram's user base to boost its growth.

*originally published in 1851 Franchise on 2018-07-16. [Read the original](https://1851franchise.com/facebook-tests-cross-platform-ads-on-instagram-to-attract-millennials-2707139).*

## Story

With new platforms and features popping up each day, social media platforms are clamoring for the coveted user base of millennials, with Instagram emerging as a leader.

Bloomberg reports that Facebook’s growth has slowed, leading the platform to investigate new cross-promotional strategies to tap into Instagram’s millennial user base. When Facebook acquired Instagram for $715 million in 2012, Instagram relied on Facebook’s relationships with advertisers and operational infrastructure to boost growth. Instagram’s millennial-heavy user base has prompted Facebook recently began testing cross-promotional strategies on Instagram to draw more traffic to Facebook, which one user called a “cheap trick.”

Hakika Dubose, Founder/CEO of Kika Stretch Studios and the KIKA Method® , says that even though Instagram now feeds into Facebook, she still feel that there is a huge difference between the two, and that she finds herself “making a complete shift towards Instagram, because it gives me more creative control as a franchise owner."

As more users find this advertising tactic invasive, will others step away from Facebook?

Lauren has more than 12 years of experience in public relations, social media and content production. She has managed internal and external communication to deliver impactful business results for brands in the hospitality, retail, education and e-commerce sectors. Lauren has a Master of Arts in Communication and a Bachelor of Arts in Public Relations and Spanish from Illinois State University. In her spare time, Lauren enjoys reading, traveling and spending time with her husband, son and dog.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Instagram (company)
- Bloomberg (company)
- millennial marketing (topic)
- Facebook acquisition of Instagram (deal)
- social media growth (topic)
- cross-platform ads (topic)
- user base expansion (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/facebook-tests-cross-platform-ads-on-instagram-to-attract-millennials-2707139). Summarized by Burnaze (https://burnaze.com/article/4feed363-d793-4cd3-ae93-d36d91d59727).