---
title: "Gong Cha looking to continue international growth in 2021"
url: https://burnaze.com/article/4ff562ba-4479-4ef5-bb52-1bad0fd08cc2
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gong-cha-looking-to-continue-international-growth-in-2021
author: "Kieran M"
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2021-02-01T11:30:00.000Z
modified: 2026-10-31T16:54:10.825Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Gong Cha looking to continue international growth in 2021

**TL;DR:** Gong Cha, a Taiwanese bubble tea brand, plans to continue its international growth in 2021, seeking new franchisees in North America, Europe, and Latin America. The brand opened 220 new stores worldwide in 2020 and plans to introduce new menu items in 2021.

*By Kieran M, originally published in Global Franchise on 2021-02-01. [Read the original](https://www.global-franchise.com/news/gong-cha-looking-to-continue-international-growth-in-2021).*

## Story

Gong Cha, a growing Taiwanese bubble tea brand with more than 1,400 locations in 19 countries, is planning to continue its international growth throughout 2021 and is actively seeking new franchisees in North America, Europe, and Latin America.

“We are excited by the ongoing demand for Gong Cha, indicative of our product’s multicultural, international appeal,” said Einar Gustafsson, Gong cha CEO, Americas & Europe. “Younger demographic groups in particular are enthusiastically embracing bubble tea as their beverage of choice. As a leading brand in this fast-growing category, with a straightforward operating model, Gong Cha offers a compelling franchise investment opportunity. We welcome new franchisees as we continue to expand our footprint in key markets around the world.”

In 2020, Gong Cha opened 220 new stores around the world, including 36 North American sites in Canada, Mexico, and the U.S. In the U.S., the brand is looking to expand its presence in existing and new markets, including New York, Chicago, Portland, Seattle, and Denver.

In addition to its growing market presence, Gong Cha plans to introduce new menu items in 2021, including the February launch of the company’ Chocolate Lava Series. In April, it will introduce a Heart Shaped Jelly Series of bubble tea, as well.

## Entities

- Restaurants (sector)
- franchise growth (topic)
- Global Franchise (publication)
- international expansion (topic)
- Kieran M (person)
- qsr (topic)
- menu items (topic)
- North America (location)
- Europe (location)
- Gong cha (company)
- Latin America (location)

---
Originally reported by Kieran M, Global Franchise (https://www.global-franchise.com/news/gong-cha-looking-to-continue-international-growth-in-2021). Summarized by Burnaze (https://burnaze.com/article/4ff562ba-4479-4ef5-bb52-1bad0fd08cc2).