---
title: "How To Keep Employees & Customers Coming Back!"
url: https://burnaze.com/article/4ffef33a-b1fa-47e8-a469-1b727942b5a7
source: "1851 Franchise"
original_url: https://1851franchise.com/how-to-keep-employees-customers-coming-back-2714654
category: "General"
topics: ["Operations"]
published: 2021-01-06T19:14:51.000Z
modified: 2026-11-01T01:44:06.234Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2902777dd43615c09dce96b1189e06372857.jpg
---

# How To Keep Employees & Customers Coming Back!

**TL;DR:** Gallup research shows that only one in three employees strongly agree they received recognition or praise for doing good work during the past week, making them twice as likely to leave within the next year. Small gestures of kindness and appreciation are exceedingly rare.

*originally published in 1851 Franchise on 2021-01-06. [Read the original](https://1851franchise.com/how-to-keep-employees-customers-coming-back-2714654).*

## Story

According to research from Gallup, only one in three employees strongly agree they received recognition or praise for doing good work during the past week.

This is significant because employees who feel underappreciated are twice as likely to leave within the next year.

The truth is, small gestures of kindness and appreciation are exceedingly rare.

A genuine thank you is a great start. No grandiose gestures required.

## Entities

- 1851 Franchise (publication)
- General (sector)
- employee recognition (topic)
- customer appreciation (topic)
- Gallup (company)
- employee appreciation (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-to-keep-employees-customers-coming-back-2714654). Summarized by Burnaze (https://burnaze.com/article/4ffef33a-b1fa-47e8-a469-1b727942b5a7).