---
title: "Assisted Living Locators Goes Purple To Support Alzheimer’s Association’s The Longest Day"
url: https://burnaze.com/article/5036b7a6-8fac-472b-a12a-b30e068fe616
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200617_assisted_living_locators_goes_purple_to_support_al.html
category: "Senior living"
industry: "Senior Care"
segment: "Senior living"
published: 2020-06-17T12:00:00.000Z
modified: 2026-11-01T22:33:25.034Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Assisted Living Locators Goes Purple To Support Alzheimer’s Association’s The Longest Day

**TL;DR:** Assisted Living Locators is supporting Alzheimer's Association's The Longest Day by changing its logo to purple and raising awareness and funds for Alzheimer's and dementia. The company's 140 franchise offices across the U.S. will join the movement by taking the Purple Pledge.

*originally published in Franchising.com on 2020-06-17. [Read the original](https://www.franchising.com/news/20200617_assisted_living_locators_goes_purple_to_support_al.html).*

## Story

PHOENIX, Ariz. - Assisted Living Locators, a nationwide senior placement and referral service, will “go purple” to support Alzheimer’s Association’s The Longest Day, June 20. The company will change its logo to purple and its 140 franchise offices across the U.S. will join the movement by taking the Purple Pledge, promising to raise awareness and funds for Alzheimer’s and dementia this month.

The color purple has been chosen to help raise Alzheimer’s awareness as The Alzheimer’s Association encourages people to “Go Purple with a Purpose” throughout the month. The height of the fundraising efforts takes place on the longest day of the year, the summer solstice on June 20. The Longest Day event shines light on the 5.7 million Americans living with Alzheimer's disease and the more than 16 million family members and friends providing care and support.

In June, Assisted Living Locators will change it company logo to purple on its corporate website and franchisee social media channels to show solidarity for those with Alzheimer’s and other forms of dementia. The purple logo will be displayed until the end of Dementia Awareness Week on July 10.

Additionally, Assisted Living Locators senior care advisors will wear purple and share photos on social media, as well as participate in a variety of Longest Day fund-raising and dementia care education events. The company recently became the first senior placement service to achieve dementia care system-certification to help families find, at no cost, independent living, assisted living, and memory care options.

“With a nationwide network of senior care advisors that are dementia care certified, we have the opportunity to make a positive impact in raising awareness about Alzheimer’s and dementia care in communities across the country,” said Angela Olea, Assisted Living Locators CEO RN. “Our dementia care training enables us to provide much-needed support to families, educating them about the disease and what facilities are best suited for their loved ones.”

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- senior care (topic)
- Assisted Living Locators (company)
- Angela Olea (person)
- fundraising event (topic)
- alzheimer's awareness (topic)
- dementia support (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200617_assisted_living_locators_goes_purple_to_support_al.html). Summarized by Burnaze (https://burnaze.com/article/5036b7a6-8fac-472b-a12a-b30e068fe616).