---
title: "Clean Brands names new VP of franchise development"
url: https://burnaze.com/article/505557b8-8b6a-4786-84a5-dbc33e852674
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/clean-brands-names-new-vp-of-franchise-development/
author: "Andrew Carlo"
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
topics: ["Finance & M&A","Development & multi-unit","People"]
published: 2024-11-19T13:26:44.000Z
modified: 2026-11-01T01:02:44.343Z
image: https://franchisemagazineusa.com/wp-content/uploads/2024/11/Clean-brands-logo.jpg
---

# Clean Brands names new VP of franchise development

**TL;DR:** Clean Brands LLC has named Joseph Hebeka as its new vice president of franchise development to boost franchise opportunities. The company plans to acquire unaffiliated cleaning businesses and match their ownership to new franchisees through its 'Clean Exit' program.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2024-11-19. [Read the original](https://franchisemagazineusa.com/clean-brands-names-new-vp-of-franchise-development/).*

## Story

Clean Brands LLC has added to its leadership team in a move designed to boost franchise opportunities.

Joseph Hebeka has been named to the role of vice president of franchise development. The executive has more than 27 years of industry experience.

“We’re thrilled to welcome Joe to our team and tap into the business-building knowledge he’s accumulated throughout his career,” said Kevin DuBois, CEO of Clean Brands LLC. “As Joe can attest, many potential business owners are interested in the prospect of taking over a business with a proven cash flow, without going through the hassle of getting the business off the ground.”

The arrival of Hebeka is hand in hand with the introduction of Clean Brands’ “Clean Exit” program. Geared toward succession planning, Clean Exit provides unaffiliated dry cleaning and laundromat owners with an exit strategy for their businesses. The program also provides new, potential owners with a simplified onboard process, DuBois noted.

“Knowing Joe’s background in business management and his history of overseeing multiple successful acquisitions, we knew he was the right person to bring in to manage these efforts,” the CEO said.

Hebeka’s career in the industry began at the counter of Belding Cleaners in 1997. He eventually purchased the business in 2007. While overseeing Belding Cleaners, Hebeka implemented new equipment, technology, and methods to improve efficiency. He also acquired neighboring competitors and transformed the business into the Belding Group, made up of three stores along with delivery routes.

Clean Brands said it now plans to acquire unaffiliated cleaning businesses while matching their ownership to new franchisees. Habeka will oversee the onboarding process of introducing franchise-backed systems and technology while assisting in the transition of management staff.

“I’m fortunate to have been on the ground floor of many successful growth efforts in the dry cleaning industry,” said Hebeka. “I’ve witnessed companies grow from start-ups to staples of their community, and I’ve been able to develop an understanding from both a potential seller’s point of view, as well as a potential buyer’s point of view.”

Habeka added that having a safe exit plan plays a big part in an owner’s decision to stay or leave a business. “I believe I have the know-how to evaluate the needs of a business in transition and improve upon the areas that can allow for a smooth exit, and smooth onboarding, for both parties involved.”

Based in Naples, Florida, Clean Brands’ banners include Martinizing Cleaners, Lapels Cleaners, 1-800-DryClean, Pressed4Time, and Dry Cleaning Station.

## Entities

- Home Services (sector)
- franchise development (topic)
- Franchise Magazine USA (publication)
- executive appointment (topic)
- Andrew Carlo (person)
- succession planning (topic)
- Martinizing Cleaners (company)
- acquisition strategy (topic)
- Lapels Cleaners (company)
- Clean Brands, LLC (company)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/clean-brands-names-new-vp-of-franchise-development/). Summarized by Burnaze (https://burnaze.com/article/505557b8-8b6a-4786-84a5-dbc33e852674).