---
title: "Yahoo Finance: Millennials’ Coffee Preferences Are Wildly Different From Their Parents’"
url: https://burnaze.com/article/50afa350-aecf-44b3-ad4e-518db57725e4
source: "1851 Franchise"
original_url: https://1851franchise.com/yahoo-finance-millennials-coffee-preferences-are-wildly-different-from-their-parents-2704712
category: "Emerging"
topics: ["Emerging brands"]
published: 2017-10-30T16:11:30.000Z
modified: 2026-11-01T02:34:48.025Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/77ef413caf21d695d893f719a0b893669513.jpg
---

# Yahoo Finance: Millennials’ Coffee Preferences Are Wildly Different From Their Parents’

**TL;DR:** Millennials are less likely to drink coffee than their parents, but more likely to drink it outside of their homes, with a large proportion buying from coffee shops. Starbucks has a lot to gain from this trend, with 32 percent of the away-from-home coffee market share.

*originally published in 1851 Franchise on 2017-10-30. [Read the original](https://1851franchise.com/yahoo-finance-millennials-coffee-preferences-are-wildly-different-from-their-parents-2704712).*

## Story

Although millennials are less likely to drink coffee than their parents, they are more likely to drink it outside of their homes. According to a recent Yahoo Finance article and Alliance Bernstein study, just under half of young adults surveyed drank coffee in the last day with a large proportion of them buying it from a coffee shop rather than making it at home.

"Our analysis suggests that away-from-home (AFH) coffee consumption is growing faster than the broader restaurant industry, driven by demographic shifts in the coffee-drinking population," said analyst Sara Senatore.

Since Starbucks is such a big player in the industry, the company has a lot to gain from this trend. Starbucks accounts for 32 percent of the away-from-home coffee market share, with Dunkin Donuts and McDonald’s both ready to target the trend seen in millennials.

## Entities

- 1851 Franchise (publication)
- General (sector)
- McDonald's (company)
- Starbucks (company)
- Dunkin' Donuts (company)
- Yahoo (company)
- millennial trends (topic)
- coffee consumption (topic)
- away from home market (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/yahoo-finance-millennials-coffee-preferences-are-wildly-different-from-their-parents-2704712). Summarized by Burnaze (https://burnaze.com/article/50afa350-aecf-44b3-ad4e-518db57725e4).