---
title: "Joshua Tree Experts Identifies Massachusetts as a Target Growth Market"
url: https://burnaze.com/article/50d778f2-6e03-4051-b826-b1cefc9fff28
source: "1851 Franchise"
original_url: https://1851franchise.com/joshua-tree-experts-identifies-massachusetts-as-a-target-growth-market-2719148
category: "Lawn & pest"
industry: "Home Services"
segment: "Lawn & pest"
published: 2022-07-18T21:16:00.000Z
modified: 2026-11-01T01:11:57.902Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ff3066375f1c3b920095f89a491f8aee9467.jpg
---

# Joshua Tree Experts Identifies Massachusetts as a Target Growth Market

**TL;DR:** Joshua Tree Experts, a home services franchise, has identified Massachusetts as a target growth market and is seeking franchisees to establish units. The brand aims to sign five franchisees in 2022, five in 2023, and eight in 2024, with a focus on primary target markets including Boston, Plymouth, Worcester, Woburn, and Newton.

*originally published in 1851 Franchise on 2022-07-18. [Read the original](https://1851franchise.com/joshua-tree-experts-identifies-massachusetts-as-a-target-growth-market-2719148).*

## Key facts

- Joshua Tree Experts targets Massachusetts
- 833% and 575% traffic increase in Woburn and Newton
- 60% of revenue from recurring streams in 2021

## Story

Joshua Tree Experts, the home services franchise that provides tree maintenance, lawn care and pest control services, has seen a spike in interest from the Massachusetts area and is now seeking franchisees to establish units and meet the newfound demand.

“We’ve seen a strong surge of demand from clients in Massachusetts, and we currently have wide-open market availability in the state,” explained Joshua Malik, founder and CEO of Joshua Tree Experts. “Trees are a $25 billion industry, and it’s going to grow to around $29 billion in 2025.”

As Joshua Tree Experts lays a foundation in Massachusetts, new franchisees can choose a territory that is an excellent fit for them and leverage the demand that has been building among expectant clients.

## Massachusetts demand growth

Overall traffic to the Joshua Tree Experts website has increased from the Massachusetts area, but visits from prospective clients in Woburn and Newton have been especially high — up by 833% and 575%, respectively.

The brand is prepared to set its franchisees up for success by providing multiple recurring revenue streams. In 2021, 60% of the brand’s revenue came from these recurring streams, and over $4 million of recurring revenue rolled into 2022.

“Franchisees will start with one service — tree care — then start to roll in lawn care and pest control,” Malik said.

## Franchisee business model

This allows franchisees to build a strong foundation and established customer base before taking on additional service offerings. It lessens the upfront investment, allowing franchisees to invest in additional equipment, machinery and fertilizers gradually rather than all at once.

“The plan is to really hammer tree care and then slowly add the others,” he said. “We will tier the services for franchisees based on KPIs measured in sales and marketing, operations and finance/admin to allow franchise owners to move at their own pace and set them up for the greatest chance of success.”

Joshua Tree Experts aims to sign five franchisees in 2022, five in 2023, and eight in 2024. As the brand begins expansion in Massachusetts, it is considering Boston, Plymouth, Worcester, Woburn and Newton as primary target markets.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- franchise growth (topic)
- Home Services (sector)
- massachusetts (location)
- recurring revenue (topic)
- Joshua Tree Experts (company)
- Joshua Malik (person)
- target market (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/joshua-tree-experts-identifies-massachusetts-as-a-target-growth-market-2719148). Summarized by Burnaze (https://burnaze.com/article/50d778f2-6e03-4051-b826-b1cefc9fff28).