---
title: "Texas Roadhouse is the victim of a hoax"
url: https://burnaze.com/article/51219431-a36a-4628-8b7b-30bf2e02c8be
source: "Restaurant Business"
original_url: https://restaurantbusinessonline.com/financing/texas-roadhouse-victim-hoax
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2026-08-27T20:33:05.000Z
modified: 2026-10-31T14:57:41.139Z
image: https://cdn.informaconnect.com/platform/files/public/2026-08/background/TWIR%208-28-26.jpg?VersionId=d_LawjiepHILJpSEhYojl_Xn_fnZ6NH7
---

# Texas Roadhouse is the victim of a hoax

**TL;DR:** Texas Roadhouse was the victim of an online hoax, and the Restaurant Business podcast discusses whether any company can prevent such issues. McDonald's franchisees are worried about their profitability due to years of discounts and upcoming remodels.

*originally published in Restaurant Business on 2026-08-27. [Read the original](https://restaurantbusinessonline.com/financing/texas-roadhouse-victim-hoax).*

## Story

This week’s episode of the Restaurant Business podcast The Week in Restaurants looks at an online hoax involving the casual-dining steak chain, and whether any company can effectively prevent such issues.

Independent restaurants are apparently doing better than you think. We’ll discuss what that means for both local restaurants and national brands.

McDonald’s franchisees are worried about their profitability after years of discounts just as the company is about to ask for remodels. We’ll talk about that issue.

On Tech Check, Senior Tech Editor Joe Guszkowski talks “vibe coding,” whatever that means.

*Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.*

## Entities

- QSR (sector)
- McDonald's (company)
- Restaurant Business (publication)
- Texas Roadhouse (company)
- Joe Guszkowski (person)
- restaurant trends (topic)
- franchisee profitability (topic)
- online hoax (topic)
- tech check (topic)

---
Originally reported by Restaurant Business (https://restaurantbusinessonline.com/financing/texas-roadhouse-victim-hoax). Summarized by Burnaze (https://burnaze.com/article/51219431-a36a-4628-8b7b-30bf2e02c8be).