---
title: "FranConnect Webinar Will Unveil the Top Secrets to Franchisee Profitability"
url: https://burnaze.com/article/514baa82-0056-4b4a-b7f8-64b9d74dd4d2
source: "1851 Franchise"
original_url: https://1851franchise.com/franconnect-webinar-will-unveil-the-top-secrets-to-franchisee-profitability-2707187
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Emerging brands"]
published: 2018-07-18T14:09:00.000Z
modified: 2026-11-01T01:42:36.998Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/81cd224a5a85b9972fd01fa9fdaa6e404765.jpg
---

# FranConnect Webinar Will Unveil the Top Secrets to Franchisee Profitability

**TL;DR:** FranConnect is hosting a webinar on improving unit level performance and maximizing performance for franchisees, featuring experts from across the industry. The webinar will discuss best practices for driving peak financial performance for franchisees, including empowering franchises to improve sales and financial performance, and using cloud-based financial systems for portfolio management.

*originally published in 1851 Franchise on 2018-07-18. [Read the original](https://1851franchise.com/franconnect-webinar-will-unveil-the-top-secrets-to-franchisee-profitability-2707187).*

## Story

FranConnect , the leading provider of franchise management solutions, will host another webinar in its popular Executive Series, “How to Improve Unit Level Performance and Maximize Performance.” Designed specifically for multi-unit operators, this upcoming webinar will unveil secrets to driving peak financial performance for franchisees. The webinar will be held on Wednesday, July 25 at 12 p.m. ET.

The webinar roundtable will feature franchising experts from across the industry, including:

- Jeff Bevis, CEO and Founder of FirstLight* Home Care

- John Meaney, National Accounts and Territory Manager, Intuit Software

- Justin Waltz, Founder, Peer Performance Groups and author of Disrupt from Within

- Keith Gerson, moderator and President & Chief Customer Advocate, FranConnect

“Increasing franchisee profitability is the goal for every franchisor as profitably equals franchisee satisfaction, reduces churn rates, improves validations and drives multi-unit expansion . By bringing together thought leaders and innovators for a roundtable, we’ll be able to discuss the tips and tricks that lead to financial success across the board,” said Keith Gerson, President of FranConnect. “The goal of the webinar is to foster an interactive environment in which best practices are shared and every listener leaves with at least one practical new idea to help improve franchisee performance.”

In addition to a discussion of general best practices driving profitability, attendees will learn:

- Best practices for empowering franchises to improve sales and financial performance.

- How to create and execute franchise peer performance groups of any franchise organization.

- Advantages of cloud-based financial systems for portfolio management.

- How to use the QuickBooks Online cloud-based solution to leverage financial and performance metrics in real-time.

- Why benchmarking and dashboard “scoreboards” are effective at motivating franchisees.

“There’s a lot that goes into making both a brand and its franchisees profitable. That’s why we decided to bring this roundtable together and host this webinar,” said Gerson. “We aim to push best practices to the forefront so that every attendee can determine how to use them to their advantage.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Franchise Industry (sector)
- Milwaukee (location)
- multi-unit operators (topic)
- FranConnect (company)
- FirstLight Home Care (company)
- Keith Gerson (person)
- Justin Waltz (person)
- QuickBooks (company)
- franchisee performance (topic)
- benchmarking (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franconnect-webinar-will-unveil-the-top-secrets-to-franchisee-profitability-2707187). Summarized by Burnaze (https://burnaze.com/article/514baa82-0056-4b4a-b7f8-64b9d74dd4d2).