--- title: "Perspire Sauna Studio Signs Agreements to Open 4 New Studios in the Chicago Area" url: https://burnaze.com/article/5163099b-5397-4713-9051-c01214babccf source: "Franchising.com" original_url: https://www.franchising.com/news/20210908_perspire_sauna_studio_signs_agreements_to_open_4_new_studios_in_the_chicago.html category: "Beauty & Wellness" industry: "Beauty & Wellness" topics: ["Development & multi-unit"] published: 2021-09-08T12:00:00.000Z modified: 2026-11-01T01:12:39.044Z image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop --- # Perspire Sauna Studio Signs Agreements to Open 4 New Studios in the Chicago Area **TL;DR:** Perspire Sauna Studio signed agreements to open four new studios in the Chicago area, expanding its infrared sauna franchise in the region. The company currently has 17 franchise locations open and is on track to have 22 studios operating by the end of 2021. *originally published in Franchising.com on 2021-09-08. [Read the original](https://www.franchising.com/news/20210908_perspire_sauna_studio_signs_agreements_to_open_4_new_studios_in_the_chicago.html).* ## Story Behind the signed agreement to bring locations to the Western Suburbs is local entrepreneur Steve Braverman, who has spent more than 20 years in the technology industry through a variety of roles, including launching startup companies. As part of his multi-unit agreement, Braverman’s first studio in Downers Grove is currently under construction at 640 Ogden Avenue. “I struggle with body inflammation and have been misdiagnosed several times and even been prescribed medications that didn’t work. In the end, every doctor would always suggest infrared sauna therapy,” said Braverman. “That’s when I came across Perspire Sauna Studio, did my research, and decided to bring the brand to the Midwest.” A second franchisee in the market is Tanner Holmes, who’s been a part of the health, wellness and beauty industry for many years, running franchises such as European Wax Center and Sola Salons. During the pandemic, he began to search for a new concept to bring to the market to diversify his franchise portfolio and is currently looking for real estate to open his first Perspire in either Wrigleyville or Lakeview East by early next year. “COVID-19 was a reset for a lot of people including me, and it allowed me to look in the mirror and reestablish what I was doing with my own health,” said Holmes. “I found meditation to help me through the pandemic and Perspire Sauna Studio is another version of meditation because you get the chance to center yourself.” The new infrared sauna studios will be equipped with Perspire’s first-of-its-kind infrared technology and color light therapy. With a convenient and personalized guest experience that’s naturally socially distant, Perspire will offer Chicago residents a chance to transform their health and wellness like never before. In addition to the four studios coming to the Chicagoland area, Perspire has signed dozens of franchise agreements nationwide. The company currently has 17 franchise locations open and is on track to have 22 studios operating by the end of 2021. Founded in 2010 in Costa Mesa, CA, Perspire began franchising in 2018 after operating three corporate studios in the Orange County area of California for eight years. The brand’s advanced sauna technology, along with its medical-grade and high-intensity red light therapy bar, are what sets them apart in the industry. The experience has demonstrated the ability to improve sleep, boost immunity, burn calories, reduce inflammation, and simply offer a space for people to allow their minds and bodies to feel better. With its simple, yet effective business model that includes low costs, minimal labor and pandemic proof services, Perspire is actively seeking new franchisees in the following states: Illinois, California, Texas, Florida and Washington. Although no special licensing, skills or training is required, ideal candidates have professional leadership or managerial experience with a passion for health and wellness. Perspire Sauna Studio is the fastest-growing infrared sauna and color light therapy franchise in the U.S. The science-based, technology-driven, and wellness-seeking company provides guests a modern-day experience to a centuries-old practice, allowing their body and mind to feel more refreshed after each session. Co-owned by Lee Braun and Ken Arsenian, Perspire's goal is to expand to major markets throughout the U.S. to further instill their vision of making infrared wellness accessible to all. ## Entities - Franchising.com (publication) - franchise expansion (topic) - Beauty & Wellness (sector) - Chicago (location) - wellness industry (topic) - Sola Salons (company) - multi-unit agreement (topic) - Perspire Sauna Studio (company) - European Wax Center (company) - Lee Braun (person) - infrared sauna (topic) - Tanner Holmes (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20210908_perspire_sauna_studio_signs_agreements_to_open_4_new_studios_in_the_chicago.html). Summarized by Burnaze (https://burnaze.com/article/5163099b-5397-4713-9051-c01214babccf).