--- title: "Multi-Brand Operator Adds Amazing Lash to Portfolio" url: https://burnaze.com/article/51882ad7-2844-4c50-bda1-9ddecddf683f source: "Franchising.com" original_url: https://www.franchising.com/articles/multibrand_operator_adds_amazing_lash_to_portfolio.html author: "Kerry Pipes" category: "Wax, brow & lash" industry: "Beauty & Wellness" segment: "Wax, brow & lash" published: 2022-11-23T10:00:00.000Z modified: 2026-11-01T22:33:36.060Z image: https://imgs.franchising.com/art/articles/7201_plate.jpg --- # Multi-Brand Operator Adds Amazing Lash to Portfolio **TL;DR:** Mitsa Group, a multi-brand operator, has signed an area development agreement to open 5 Amazing Lash Studios in Richmond-Virginia Beach markets. The company operates over 50 properties across various categories, including restaurant, hospitality, and retail. *By Kerry Pipes, originally published in Franchising.com on 2022-11-23. [Read the original](https://www.franchising.com/articles/multibrand_operator_adds_amazing_lash_to_portfolio.html).* ## Story Mega-brand franchisee Mitsa Group has just signed an area development agreement to open 5 Amazing Lash Studios in Richmond-Virginia Beach markets. The first location is set to open in Virginia Beach in February. Mitsa Group’s growing portfolio consists of more than 50 properties across the Hampton Roads region of Virginia. The company operates in the restaurant, hospitality, QSR, and retail categories with brands such as Einstein Bros, Caribou Coffee, Wingstop, Taco Bell, Tropical Smoothie Café, Fazoli’s, 7-11, hotels like Comfort Inn and Quality Inn & Suites, and gas stations like Shell and Citgo. “This purchase is part of our diversification and is a reflection of how the trends are changing as far as the beauty industry right now,” said Sanjay Patel, president of Mitsa Group. “The Amazing Lash Studio brand is unique and offers something different in our area. It’s the category leader and has so much growth potential.” Patel’s partner, Falguni Amin, will oversee the operations of the five studios. Amin has 25 years of experience and a broad knowledge of the beauty industry. The WellBiz Brands portfolio also includes Drybar, Radiant Waxing, Elements Massage, and Fitness Together. - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - Beauty & Wellness (sector) - multi-unit development (topic) - Kerry Pipes (person) - beauty industry (topic) - WellBiz Brands (company) - portfolio expansion (topic) - area development agreement (topic) - Sanjay Patel (person) - Amazing Lash (company) - Falguni Amin (person) - Mitsa Group (company) --- Originally reported by Kerry Pipes, Franchising.com (https://www.franchising.com/articles/multibrand_operator_adds_amazing_lash_to_portfolio.html). Summarized by Burnaze (https://burnaze.com/article/51882ad7-2844-4c50-bda1-9ddecddf683f).