---
title: "Cicis® Pizza Named to Pizza Marketplace’s Top 100 Movers & Shakers List"
url: https://burnaze.com/article/51b438e8-252f-4783-9919-378234790ec4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230403_cicis_pizza_named_to_pizza_marketplaces_top_100_movers__shakers_list.html
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2023-04-03T12:00:00.000Z
modified: 2026-10-31T20:10:13.980Z
image: https://imgs.franchising.com/brands/social/cicispizza.jpg
---

# Cicis® Pizza Named to Pizza Marketplace’s Top 100 Movers & Shakers List

**TL;DR:** Cicis Pizza was named to Pizza Marketplace's Top 100 Movers & Shakers list, earning the number one spot in the top marketing campaigns division for its 'Endless Pizzabilities' campaign. The company has nearly 300 locations across the US and is selectively awarding franchise opportunities to qualified candidates.

*originally published in Franchising.com on 2023-04-03. [Read the original](https://www.franchising.com/news/20230403_cicis_pizza_named_to_pizza_marketplaces_top_100_movers__shakers_list.html).*

## Story

Cicis earned the number one spot in the top marketing campaigns division due to its “Endless Pizzabilities™” campaign, created to reignite customer love and position Cicis as a destination not just for affordability, but also for a variety of entertainment. Hetsel was also recognized as one of the most influential executives shaping the future of the pizza restaurant industry for being hands-on after taking the lead and quickly launching a rebrand focused on delivery and carryout while creating a positive workplace. All 2023 honorees were announced on March 28 during the International Pizza Expo in Las Vegas.

“We’re incredibly honored to be named on Pizza Marketplace’s inaugural Top 100 Movers & Shakers list,” said Hetsel. “2022 was a massive year of growth for us. We launched a new brand campaign, “Endless Pizzabilities™,” that was a huge part of our success. We have many more exciting plans for Cicis that will continue to drive our phenomenal results while engaging guests and franchisees.”

Notable changes that came with the “Endless Pizzabilities™” campaign include updated game room designs and a reduction in new unit buildout costs with a new restaurant prototype for interested franchisees. With nearly 300 locations in business across the U.S., the Cicis team is confident that these new changes will help drive franchise growth in target markets such as Texas, Georgia, Florida and North Carolina.

Cicis is selectively awarding franchise opportunities to a variety of qualified franchisee candidates, including single-unit and multi-unit franchisees and other well-capitalized investors. Ideal Cicis franchisees have business operations experience and the capability to fully immerse themselves in the business.

Founded in 1983, Irving, Texas-based Cicis invented the Endless Pizza Buffet concept, offering guests a wide variety of pizzas, including traditional crust and flatbreads, along with pastas, salads and desserts for dine-in, to-go and catering. With nearly 300 restaurants in 30-plus states, Cicis has been ranked by CNN Money as the No. 1 "Casual Dining Pizza Chain (for your money) in America," named by Technomic as the No. 2 "Most Kid-Friendly Chain as voted by Millennial Moms" and recognized by Nation's Restaurant News among its Top 200 Restaurant Chains.;

Cicis is an iconic, modernized restaurant that pushes the limits of the regular family dining experience. With unlimited opportunities for revenue, multiple restaurant designs and off premise-options, Cicis is constantly evolving with the industry.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- franchise growth (topic)
- texas (location)
- Florida (location)
- north carolina (location)
- Georgia (location)
- award recognition (topic)
- Cicis Pizza (company)
- Pizza Marketplace (publication)
- marketing campaigns (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230403_cicis_pizza_named_to_pizza_marketplaces_top_100_movers__shakers_list.html). Summarized by Burnaze (https://burnaze.com/article/51b438e8-252f-4783-9919-378234790ec4).