---
title: "Black Friday and Restaurants: Adapt to Online Shopping Trends"
url: https://burnaze.com/article/51c0a34f-82a5-4258-801d-a2a875187ca6
source: "1851 Franchise"
original_url: https://1851franchise.com/black-friday-goes-digital-how-restaurant-franchisees-can-adapt-2727974
category: "Restaurants"
industry: "Restaurants"
topics: ["Technology"]
published: 2024-11-28T12:07:12.000Z
modified: 2026-10-31T20:33:35.518Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9b78102921d168401aaf060e6ac96b4c4494.jpg
---

# Black Friday and Restaurants: Adapt to Online Shopping Trends

**TL;DR:** The shift towards online shopping during Black Friday has impacted restaurant franchisees, with a decline in late-night visits to fast food and coffee franchises. Restaurant franchisees can adapt by enhancing their digital presence and offering exclusive online deals.

*originally published in 1851 Franchise on 2024-11-28. [Read the original](https://1851franchise.com/black-friday-goes-digital-how-restaurant-franchisees-can-adapt-2727974).*

## Story

Black Friday has traditionally been a bustling in-person shopping event, but a significant shift towards online shopping has transformed this retail phenomenon and impacted various sectors, including restaurant franchisees.

In recent years, online shopping during Black Friday has surged. According to NBC, “the number of online Black Friday shoppers passed the 100 million mark in 2020,” reflecting consumers' preference for convenience. As more shoppers stay home, the late-night visits to fast food and coffee franchises that once fueled overnight shopping sprees have declined.

With fewer consumers venturing out, restaurant franchisees may see a drop in sales, particularly those located near retail hotspots that previously benefited from the influx of shoppers.

Franchisees can adapt by enhancing their digital presence. Offering exclusive Black Friday deals through online platforms can attract customers who are browsing from home. Implementing mobile-friendly ordering systems and promoting special offers on social media can help capture the attention of online shoppers.

To navigate these changes effectively, restaurant franchisees should consider several strategies:

- **Digital Marketing Campaigns:** Utilize targeted digital marketing to reach potential customers. Highlight special promotions to create urgency and drive orders.

- **Partnerships with Retailers:** Collaborate with nearby retailers for joint promotions that encourage shoppers to visit both the store and the restaurant.

- **Enhanced Customer Experience:** Focus on improving customer experiences both online and in-store, including efficient order processing and engaging loyalty programs.

The evolution of Black Friday from an in-person event to an online-centric experience presents challenges and opportunities for restaurant franchisees. By embracing digital strategies and adapting to new consumer behaviors, franchises can continue to thrive during this pivotal retail period.

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## Entities

- 1851 Franchise (publication)
- customer experience (topic)
- Technology (sector)
- digital marketing (topic)
- Biggby Coffee (company)
- online shopping (topic)
- black friday (topic)
- restaurant franchisees (topic)
- NBC (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/black-friday-goes-digital-how-restaurant-franchisees-can-adapt-2727974). Summarized by Burnaze (https://burnaze.com/article/51c0a34f-82a5-4258-801d-a2a875187ca6).