---
title: "Steve Strickland"
url: https://burnaze.com/article/528efbb1-b8b8-48af-998c-f7fb5ae94e88
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-influencers-steve-strickland-ceo-workout-anytime-2721759
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2023-03-28T15:10:00.000Z
modified: 2026-11-01T01:11:26.488Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e2b913989beb78ea08fa22e87b23cffe6454.jpg
---

# Steve Strickland

**TL;DR:** Steve Strickland, a multi-club owner and health club designer, has over 40 years of experience in the industry and founded Workout Anytime in 1999. Workout Anytime is a 24-hour fitness concept with 190 units across the U.S. and is preparing for significant expansion into new territories.

*originally published in 1851 Franchise on 2023-03-28. [Read the original](https://1851franchise.com/franchise-influencers-steve-strickland-ceo-workout-anytime-2721759).*

## Story

Strickland began his career as a personal trainer and club salesman in 1976 while attending Clemson University. By 24, Strickland bought his first health club, quickly followed by a second location. Strickland’s success as a multi-club owner led to a decade-long development partnership with industry leader Health & Tennis Corporation of America (HTCA), where Steve expanded the HTCA brand within the Atlanta, Chicago and Dallas markets. In the early ‘90s, Strickland perfected his club layout and design expertise as the Southeastern Regional Sales Manager for industry giant Nautilus.

Strickland’s years of experience in all areas of health club design, sales and operations have led to his ongoing success in the development and growth of the WORKOUT ANYTIME FRANCHISE model, which Steve founded in 1999 with fellow fitness veteran John Quattrocchi. Over the past 20 years, he and John have led an excellent network of franchisees who join them in expanding their brand of top-quality fitness facilities focused on member experience and value.

Steve’s leadership has led to his being awarded the fitness industry’s prestigious “Distinguished Service Award” by the National Fitness Trade Journal in recognition of his contributions to the fitness industry. In 2022, Steve was also named one of the “Top 175 Global Franchise Influencers.”

About Workout Anytime: Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 190 units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible while delivering a profitable and affordable business model to franchisees.

Built on the founders’ motto of “think big, keep it simple and do it with integrity,” Workout Anytime is preparing for significant expansion into new territories across the U.S. and Central America by providing opportunities to business-minded entrepreneurs.

Investment Range: $967,350 to $2,071,550

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- General (sector)
- fitness industry (topic)
- multi-unit development (topic)
- Workout Anytime (company)
- John Quattrocchi (person)
- Steve Strickland (person)
- entrepreneur opportunities (topic)
- Health & Tennis Corporation of America (HTCA) (company)
- Nautilus (company)
- National Fitness Trade Journal (regulator)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-influencers-steve-strickland-ceo-workout-anytime-2721759). Summarized by Burnaze (https://burnaze.com/article/528efbb1-b8b8-48af-998c-f7fb5ae94e88).