---
title: "Most Effective and Engaging Sites in Franchising"
url: https://burnaze.com/article/52a0fd21-85a6-4d54-a6db-52aeed631084
source: "1851 Franchise"
original_url: https://1851franchise.com/top-franchise-development-websites-100-91-2714189
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2020-11-06T13:08:46.000Z
modified: 2026-11-01T02:27:49.305Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b89ddd75a475edaf6fd4744f0ba1a998377.jpg
---

# Most Effective and Engaging Sites in Franchising

**TL;DR:** 1851 Franchise’s Franchise Development Website Awards have returned to celebrate the most effective and engaging development sites in franchising.

*originally published in 1851 Franchise on 2020-11-06. [Read the original](https://1851franchise.com/top-franchise-development-websites-100-91-2714189).*

## Story

**This month, 1851 Franchise’s** **Franchise Development Website Awards** **have** **returned** **to celebrate the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.**

**The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.**

**This year's judges include** **Brent Dowling,** **CEO and co-founder of** **Raintree****;** **Kay Ainsley****, managing director of** **MSA Worldwide****;** **Michelle Rowan,** **president & COO of** **Franchise Business Review****;** **Stan Friedman****, president of** **FRM Solutions****;** **Steve Beagelman,** **founder of** **SMB Franchise Advisors****;** **Charles Internicola****, founder of** **The Internicola Law Firm****;** **Dianna Bailer****, vice president of operations at** **Franchise Performance Group****;** **Thomas Scott****, CEO of** **Brand Journalists****; and** **Tom Spadea****, co-founder of** **Spadea Lignana Law Firm****.**

- **First Impressions: 3.29**

- **Content: 3.14**

- **Ease of Use: 3.43**

- **Overall Average Score: 3.29**

- **First Impressions: 3.43**

- **Content: 2.71**

- **Ease of Use: 3.71**

- **Ease of Use: 3.29**

- **First Impressions: 3.14**

- **Content: 3.00**

- **First Impressions: 3.71**

- **Content: 3.43**

- **Ease of Use: 2.86**

- **Overall Average Score: 3.33**

- **First Impressions: 3.00**

- **Ease of Use: 4.00**

- **Ease of Use: 3.57**

- **Content: 3.29**

- **First Impressions: 3.33**

- **Ease of Use: 3.67**

## Entities

- 1851 Franchise (publication)

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Originally reported by 1851 Franchise (https://1851franchise.com/top-franchise-development-websites-100-91-2714189). Summarized by Burnaze (https://burnaze.com/article/52a0fd21-85a6-4d54-a6db-52aeed631084).