---
title: "Studio Pilates International Expands After Record Growth Year"
url: https://burnaze.com/article/536d9df9-601f-4654-992e-b69e673a6e6c
source: "Athletech News"
original_url: https://athletechnews.com/studio-pilates-international-expands-after-record-growth-year/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit"]
published: 2025-04-22T16:37:17.000Z
modified: 2026-10-31T17:12:32.480Z
image: https://athletechnews.com/wp-content/uploads/2024/07/Studio-Pilates-4-e1745339806196.webp
---

# Studio Pilates International Expands After Record Growth Year

**TL;DR:** Studio Pilates International is expanding with five new locations across the U.S. and Australia after a record growth year in 2024. The Pilates franchise saw a 29% year-over-year increase in client visits and added 20 new studios.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-04-22. [Read the original](https://athletechnews.com/studio-pilates-international-expands-after-record-growth-year/).*

## Story

Studio Pilates International is expanding with five new locations across the U.S. and Australia, following a standout year in 2024, where the Pilates franchise saw a 29% year-over-year increase in client visits, added 20 new studios, boosted network sales by 36% and trained 4,000 new instructors alongside the onboarding of more than 40 new mentors.

The upscale Pilates franchise — which counts former “Beverly Hills, 90210” star Jason Priestley and his wife, Naomi, among its franchise partners — offers expert-led, 40-minute Reformer-based classes designed to deliver a full-body workout.

- May 3 – Edina, Minnesota

- May 31 – Clayfield, Queensland

- June 7 – Superior, Colorado

- June 14 – Foster City, California

- July 12 – Harlem, New York

“This growth reflects the strong demand for our results-driven, science-based Pilates method,” Studio Pilates International co-founder and CEO Jade Winter said. “We’re proud to support our franchisees and instructors as we expand into new markets and bring the Studio Pilates experience to more communities worldwide!”

## Entities

- unit expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- Studio Pilates International (company)
- Jade Winter (person)
- pilates franchise (topic)
- Edina, Minnesota (location)
- Superior, Colorado (location)
- Clayfield, Queensland (location)
- Foster City, California (location)
- Harlem, New York (location)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/studio-pilates-international-expands-after-record-growth-year/). Summarized by Burnaze (https://burnaze.com/article/536d9df9-601f-4654-992e-b69e673a6e6c).