---
title: "MOOYAH Opens First Miami Location"
url: https://burnaze.com/article/537f7705-c885-46ed-9912-c3d75d90b69c
source: "1851 Franchise"
original_url: https://1851franchise.com/mooyah-opens-first-miami-location-2882
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2015-11-16T17:12:05.000Z
modified: 2026-11-01T02:36:31.887Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3b604fe6d116b88871902f5b7b35c4b96152151116123505.png
---

# MOOYAH Opens First Miami Location

**TL;DR:** MOOYAH Burgers, Fries & Shakes opened its first Miami location, marking the brand's expansion into south beach. The franchise is being opened by local entrepreneur Enzo DiGiovanni, who plans to open more than 10 MOOYAH restaurants in the Miami-Dade area.

*originally published in 1851 Franchise on 2015-11-16. [Read the original](https://1851franchise.com/mooyah-opens-first-miami-location-2882).*

## Story

MOOYAH Burgers, Fries & Shakes, a fast-casual, “better burger chain”, is taking its talents to south beach as the brand opened its first Miami location on November 12. The franchise is being open by local entrepreneur Enzo DiGiovanni, who hopes to open a second MOOYAH restaurant in Doral, Florida.

DiGiovanni was born in Caracas, Venezuela, and after working in his family’s printing business at a very young age, he came to America in September of 2010 with dreams of becoming a restaurant business owner. Di Giovanni got his start with Denny’s in 2011 as a franchisee, and when he found MOOYAH he knew he wanted to expand his business portfolio.

“Business runs in my family,” DiGiovanni said. “My father was a pioneer in the printing industry back in Venezuela, and I now want to make my name in the restaurant business. I am so blessed to have the opportunity to fulfill a real American Dream with MOOYAH.”

While he is currently focused on Miami’s first two locations, DiGiovanni has big ambitions for the brand’s expansion in southern Florida. He plans to follow up the Miami launch by opening more than 10 MOOYAH restaurants in the Miami-Dade area.

“The state of Florida is our next huge focus for developing the brand,” said Michael Mabry, chief operating officer of MOOYAH Burgers, Fries & Shakes. “We have locations set to open in Miami and Jacksonville, and we are looking to add an additional 15 locations across Florida in the next few years.”

In 2015, MOOYAH is on pace to open 30 new locations and reach the milestone of 100 before the close of the year. The booming better burger brand is set to enter several new states in 2015, with the first MOOYAH restaurants in New York, Massachusetts, and Florida. Additionally, the brand will increase their established presence in states including California, Texas, Illinois, and Louisiana. The brand continues to spread the unique MOOYAH experience beyond domestic borders too. MOOYAH will open their first restaurant in Qatar in 2015, marking the 7th country MOOYAH has entered outside the U.S.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- location expansion (topic)
- brand growth (topic)
- franchisee (topic)
- MOOYAH (company)
- Denny's (company)
- Miami (location)
- Michael Mabry (person)
- Qatar (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mooyah-opens-first-miami-location-2882). Summarized by Burnaze (https://burnaze.com/article/537f7705-c885-46ed-9912-c3d75d90b69c).