---
title: "Big Chicken Speeds into Austin’s Big Race"
url: https://burnaze.com/article/53cd8d90-b408-4608-83c6-f9da69c85940
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221021_big_chicken_speeds_into_austins_big_race.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2022-10-21T12:00:00.000Z
modified: 2026-10-31T20:34:34.333Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Big Chicken Speeds into Austin’s Big Race

**TL;DR:** Big Chicken, a fast-casual chicken concept founded by Shaquille O'Neal, will have a pop-up at the 2022 Circuit of The Americas in Austin, Texas. The brand has recently opened locations in Valencia, California and Arizona State University's Mullett Arena.

*originally published in Franchising.com on 2022-10-21. [Read the original](https://www.franchising.com/news/20221021_big_chicken_speeds_into_austins_big_race.html).*

## Story

“The race weekend is a major event in Austin, and we’re thrilled to surprise the 400,000-plus attendees with our Big Chicken pop-up for its 10th anniversary at Circuit of The Americas,” said Big Chicken CEO Josh Halpern. “This year’s event is expected to be the largest ever, so there’s no better time to bring in Big Chicken’s BIG flavors, BIG food and BIG fun!”

Last week, the fast casual chicken concept celebrated its two most recent openings in Valencia, California and in Arizona State University’s new multipurpose arena, the Mullett Arena. No stranger to the racetrack, Big Chicken has also shared its BIG flavor with fans at races in Jeddah, Saudi Arabia. The Austin Grand Prix marks the brand’s third race pop-up.

Along with O’Neal, the championship pedigree behind Big Chicken includes a pair of powerful ownership group partners, including:

- Authentic Brands (ABG), a brand development, marketing and entertainment company, which owns a portfolio of brands including Sports Illustrated, Elvis Presley and Reebok.

- JRS Hospitality, Las Vegas’ leading events and catering company with a reputation for hosting top tier parties, private dining and corporate gatherings at its iconic venues such as Cabo Wabo, Hexx, and Beer Park.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- fast casual (topic)
- austin (location)
- brand partnership (topic)
- Big Chicken (company)
- Shaquille O'Neal (person)
- Josh Halpern (person)
- JRS Hospitality (company)
- Reebok (company)
- pop-up location (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20221021_big_chicken_speeds_into_austins_big_race.html). Summarized by Burnaze (https://burnaze.com/article/53cd8d90-b408-4608-83c6-f9da69c85940).