---
title: "Forbes: IFE 2019 - A Crash Course"
url: https://burnaze.com/article/53da723f-7564-4e2f-b79f-e55d9aa82ef8
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-ife-2019-a-crash-course-2710036
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
published: 2019-05-23T01:20:49.000Z
modified: 2026-11-01T01:38:00.066Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d82908ce10dd5c51163d2a38be76c0948383.jpg
---

# Forbes: IFE 2019 - A Crash Course

**TL;DR:** SMB Franchise Advisors president and CEO Steve Beagelman wrote a column for Forbes about the International Franchise Expo. The column provides tips for first-time attendees, including having the right mindset and a set agenda for information-gathering.

*originally published in 1851 Franchise on 2019-05-23. [Read the original](https://1851franchise.com/forbes-ife-2019-a-crash-course-2710036).*

## Story

Ahead of the franchise industry's signature annual event, the International Franchise Expo , SMB Franchise Advisors president and CEO Steve Beagelman penned a column for Forbes that breaks down what first-time attendees—both franchisors and franchisees—stand to gain from this year's event in New York City, so long as they come prepared.

Having the right mindset and a set agenda for information-gathering can help franchisors and franchisees make the most of their time at IFE. Franchisors should make sure their brand messaging is on point, while prospective franchisees should be aware of what kind of investment they are able to make, according to Beagelman.

"IFE is a unique setting designed with prospective franchisees in mind; as such, it’s important to take advantage of its setup," Beagelman writes. "When walking the floor, candidates should approach brands inquisitively and remain observant throughout their conversations. There are certain things that vary between franchisors, and the onus is on the candidate to ask strong questions in order to determine whether an opportunity makes sense for them."

Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.

In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Forbes (company)
- SMB Franchise Advisors (company)
- International Franchise Expo (location)
- franchise advice (topic)
- international franchise expo (topic)
- franchise industry event (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/forbes-ife-2019-a-crash-course-2710036). Summarized by Burnaze (https://burnaze.com/article/53da723f-7564-4e2f-b79f-e55d9aa82ef8).