---
title: "Top Franchise Brokers: Michael Lorsch, M. Lorsch Consulting"
url: https://burnaze.com/article/53fce19c-14fc-419f-b4c1-7d27b5d3eb03
source: "1851 Franchise"
original_url: https://1851franchise.com/top-franchise-brokers-michael-lorsch-m-lorsch-consulting-2716112
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Finance & M&A"]
published: 2021-07-07T14:09:00.000Z
modified: 2026-11-01T02:15:38.735Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/dd53c4d6f45acd325339988477fc87bf7005.jpg
---

# Top Franchise Brokers: Michael Lorsch, M. Lorsch Consulting

**TL;DR:** M. Lorsch Consulting broker Michael Lorsch advises potential franchisees to do their due diligence and not feel rushed by the franchise company. Lorsch has experience as a multi-location franchise owner and CPA, and helps clients find a franchise that meets their lifestyle and financial goals.

*originally published in 1851 Franchise on 2021-07-07. [Read the original](https://1851franchise.com/top-franchise-brokers-michael-lorsch-m-lorsch-consulting-2716112).*

## Story

When it comes to advising potential franchisees, M. Lorsch Consulting broker Michael Lorsch has walked the walk. With previous experience as a multi-location franchise owner, vice president of a large international company and CPA, Lorsch’s goal is to help clients find a franchise that will allow them to achieve their lifestyle goals and financial objectives.

“I don’t sell,” Lorsch said. “Instead, I educate, guide, coach and counsel my clients to do their due diligence. “They need to take their time and not feel rushed by the franchise company. They should not impulsively buy in.”

Specializing in industry-leading, recession-resistant franchise companies with successful track records and a high level of franchisee satisfaction, Lorsch believes filtering out less successful franchises helps his clients minimize the inherent risk of investing in a business.

“I am particularly aware that investing in a business is a crucial decision that needs to be made only after a thorough investigation of the opportunity is completed,” Lorsch said. “Winning for me sometimes means helping a client decide that owning a business is not for them.”

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise ownership (topic)
- franchise consulting (topic)
- due diligence (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/top-franchise-brokers-michael-lorsch-m-lorsch-consulting-2716112). Summarized by Burnaze (https://burnaze.com/article/53fce19c-14fc-419f-b4c1-7d27b5d3eb03).