---
title: "Vya Selected by The Lash Lounge to Provide Localized Marketing Technology and Print Services for Locations"
url: https://burnaze.com/article/5423bcb0-8b2f-409b-9490-c36ff27b52ea
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240515_vya_selected_by_the_lash_lounge_to_provide_localized_marketing_technology_a.html
category: "Wax, brow & lash"
industry: "Beauty & Wellness"
segment: "Wax, brow & lash"
topics: ["Technology","Marketing"]
published: 2024-05-15T12:00:00.000Z
modified: 2026-10-31T18:45:08.292Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Vya Selected by The Lash Lounge to Provide Localized Marketing Technology and Print Services for Locations

**TL;DR:** The Lash Lounge has selected Vya to provide localized marketing technology and print services for its locations. Vya's marketing resource management system will help The Lash Lounge efficiently fulfill and track localized marketing materials at its franchise locations.

*originally published in Franchising.com on 2024-05-15. [Read the original](https://www.franchising.com/news/20240515_vya_selected_by_the_lash_lounge_to_provide_localized_marketing_technology_a.html).*

## Story

The Lash Lounge is implementing Vya’s marketing resource management system to efficiently fulfill and track localized marketing materials at its franchise locations, making it easier for each location to execute marketing campaigns at the local level.

“We are very excited about our new partnership with Vya,” said Lauren Boucher, Local Marketing Manager for The Lash Lounge. “After undergoing a thorough evaluation process, we are confident in our choice of Vya. Working closely together, Vya has seamlessly facilitated the transition from our previous platform. We are also experiencing exceptional customer service in their ongoing support. All of us here at The Lash Lounge could not be happier.”

“Vya is thrilled to be working with The Lash Lounge, an organization that shares our commitment to providing an exceptional customer experience, with an emphasis on customization,” said Kandi O’Connor, COO, Vya.

Vya’s marketing resource management system provides The Lash Lounge with a central platform for franchisees to easily access, customize and order a variety of approved marketing materials, including service menus, business cards, large format signage, and other printed materials. Many materials can be customized automatically with data from a location’s profile, and locations can request custom changes that may be needed for their materials.

The Vya system ensures brand consistency for The Lash Lounge by managing custom requests from local salons. At the same time, it increases the efficiency of marketing operations by reducing the time previously spent on resizing local ads, freeing up corporate marketing resources to focus on more strategic activities.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- brand consistency (topic)
- franchise locations (topic)
- The Lash Lounge (company)
- print services (topic)
- marketing technology (topic)
- marketing operations (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240515_vya_selected_by_the_lash_lounge_to_provide_localized_marketing_technology_a.html). Summarized by Burnaze (https://burnaze.com/article/5423bcb0-8b2f-409b-9490-c36ff27b52ea).