---
title: "Fast Casual: 3 ways restaurants can engage Gen Z"
url: https://burnaze.com/article/54389bbe-8bbf-49a3-b6cf-d6570751b97a
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-3-ways-restaurants-can-engage-gen-z-2706916
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands"]
published: 2018-06-20T22:17:26.000Z
modified: 2026-11-01T02:34:19.394Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5c7252dc10489d81ab6d7ba1ec589a187569.jpg
---

# Fast Casual: 3 ways restaurants can engage Gen Z

**TL;DR:** Gen Z spends a large percentage of income on eating out, and franchise brands should invest in appealing to this demographic through technology, authenticity, and social responsibility. According to a recent article in Fast Casual, $1 out of every $5 is dedicated to eating out.

*originally published in 1851 Franchise on 2018-06-20. [Read the original](https://1851franchise.com/fast-casual-3-ways-restaurants-can-engage-gen-z-2706916).*

## Story

Studies show that Gen Z spends a large percentage of income on eating out. According to a recent article in Fast Casual, $1 out of every $5 is dedicated to this experience. Therefore, franchise brands looking to capitalize on this demographic should invest in appealing to the generation.

"There is absolutely no question that understanding Gen Z and making business decisions to attract Gen Z customers and gain their loyalty is critical to succeeding in today’s highly competitive foodservice landscape," said GP PRO VP Alec Frisch.

The article cites the three most important factors as technology, authenticity and social responsibility. Transparency is huge with the demographic, so brand should have a clear and sincere voice. It is also important to Gen Z to support brands with strong values.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- FastCasual (publication)
- Gen Z (person)
- restaurant technology (topic)
- social responsibility (topic)
- gen z marketing (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-3-ways-restaurants-can-engage-gen-z-2706916). Summarized by Burnaze (https://burnaze.com/article/54389bbe-8bbf-49a3-b6cf-d6570751b97a).