---
title: "Denny’s is the Latest Franchise to Leverage the Power of TikTok"
url: https://burnaze.com/article/54728e6b-16ea-4890-b0b2-81b42c9263db
source: "1851 Franchise"
original_url: https://1851franchise.com/dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184
category: "Restaurants"
industry: "Restaurants"
published: 2022-10-27T18:13:00.000Z
modified: 2026-11-01T01:11:45.441Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c34c4f273f2bef94e2c9a6d8a3f025c83197.jpg
---

# Denny’s is the Latest Franchise to Leverage the Power of TikTok

**TL;DR:** Denny's has released new menu items developed in partnership with TikTok creators as part of its Social Stars Influenced Menu campaign. The campaign aims to connect with a younger audience and has sold 2.4 million meals since its launch in February 2022.

*originally published in 1851 Franchise on 2022-10-27. [Read the original](https://1851franchise.com/dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184).*

## Story

Nation’s Restaurant News reported that the new menu items, which will be available nationwide for a limited time, are part of the brand’s new Social Stars Influenced Menu. In an effort to connect with a younger audience, this is the fourth drop in the campaign, which first launched in February 2022. Since launching, 2.4 million meals have been sold from the curated menu.

The new items include the It's Bananas Salted Caramel Pancakes developed along with Cy Nguyen (@cylovesfrogs) and Achieng Agutu (@noordinarynoire), the all-new Straight Up Bourbon Steak with Eric Sedeño (@ricotaquito) and Tway Nguyen (@twaydabae), as well as the “Yes, We Pecan!” Salted Caramel Milkshake by Ahmad Alzahabi (@thegoldenbalance) and Yasmine Sahid (@ladyyasmina1).

Denny’s isn’t the first brand to leverage the power of the video-sharing platform. In 2020, Dunkin’ was among the first major franchises to do so when it scored a partnership with Charli D’Amelio, one of the most popular creators on the app.

McDonald’s, which has seen its adult happy meals have been gaining traction over the past few weeks, even began offering TikTok-inspired menu hacks earlier this year. The brand also enlisted influencers from the app to appear in commercials to promote the campaign.

It's for good reason that these brands are paying attention to the app. This year, TikTok passed Netflix as the second most-used app among Americans under 35. Recently released data by MGH also found that a whopping 53% of Millennial TikTok users say they have visited a restaurant after seeing it on the social media platform.

The survey found that the appearance of food on video was the largest driver of visits by a wide margin, with 72% of surveyed users reporting that the visual allure of food prompted them to actually visit eateries.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- Dunkin' Brands (company)
- Denny's (company)
- social media marketing (topic)
- Netflix (company)
- menu development (topic)
- influencer partnership (topic)
- tiktok campaign (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/dennys-is-the-latest-franchise-to-leverage-the-power-of-tiktok-2720184). Summarized by Burnaze (https://burnaze.com/article/54728e6b-16ea-4890-b0b2-81b42c9263db).