---
title: "The Market Place Appoints Aaron Anderson as Co-CEO"
url: https://burnaze.com/article/54c5a975-d7e0-4d1a-a41e-d8ca17a888d1
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240112_the_market_place_appoints_aaron_anderson_as_coceo.html
category: "Retail"
industry: "Retail"
topics: ["People"]
published: 2024-01-12T12:00:00.000Z
modified: 2026-10-31T20:04:44.439Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# The Market Place Appoints Aaron Anderson as Co-CEO

**TL;DR:** The Market Place has appointed Aaron Anderson as Co-CEO, who has over eight years of experience in franchise operations. Anderson has previously opened and acquired several restaurants, including The Original Hot Dog Factory and Rita's Italian Ice franchises.

*originally published in Franchising.com on 2024-01-12. [Read the original](https://www.franchising.com/news/20240112_the_market_place_appoints_aaron_anderson_as_coceo.html).*

## Story

Pinehurst, NC. - The Market Place announced today that Aaron Anderson has joined the company as CO-CEO. Anderson has more than eight years of experience in franchise operations, sales and development with multiple restaurant service brands.

"We are so thankful to have Aaron Anderson on-board," says Founder and Co-CEO, Luke Black. "His strategic investment and leadership have been central to the expansion and progress of The Market Place’s restaurant franchise," he added.

Anderson found immediate success when opening The Original Hot Dog Factory in Philadelphia during the peak of the 2020 pandemic. His tenacity, drive and dedication to the front-line workers made the organization appoint him as an area representative and trainer for new franchisees.

Anderson went on to open four Original Hot Dog Factory restaurants (including one in Suburu Park), acquired two Rita’s Italian Ice franchises in 2021-2022 and also purchased and sold three Chef Rube Kitchen franchises (including one in Philly’s soccer stadium). He also opened two Brunchaholics restaurants over the past year, a Metro Philly-based delicious brunch spot that serves up unique twists on classic brunch dishes.

Anderson’s priority is to seek out single and multi-unit operators to join in the brand's expansion.

## Entities

- Franchising.com (publication)
- franchise expansion (topic)
- Retail (sector)
- restaurant industry (topic)
- executive appointment (topic)
- Rita's Italian Ice (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240112_the_market_place_appoints_aaron_anderson_as_coceo.html). Summarized by Burnaze (https://burnaze.com/article/54c5a975-d7e0-4d1a-a41e-d8ca17a888d1).