--- title: "Meet the Franchisees Revolutionizing ReUp Living in the Western U.S." url: https://burnaze.com/article/54cae137-3710-4f94-b6b3-8ed9bf0e369b source: "1851 Franchise" original_url: https://1851franchise.com/meet-the-franchisees-pioneering-the-future-of-home-renovations-with-reup-living-across-the-western-us-2726211 category: "Real estate" industry: "Business Services" segment: "Real estate" published: 2024-05-17T18:13:17.000Z modified: 2026-11-01T01:09:02.540Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ffb38ef1306cacf49b63f20b038665e85098.jpg --- # Meet the Franchisees Revolutionizing ReUp Living in the Western U.S. **TL;DR:** Jeremy and Kalin Morgado have become Area Representatives for ReUp Living, overseeing operations in seven states in the Western U.S. and planning to expand the brand's presence. They aim to launch 17 locations in the next three years, with a goal of doing 20 deals per year in each area. *originally published in 1851 Franchise on 2024-05-17. [Read the original](https://1851franchise.com/meet-the-franchisees-pioneering-the-future-of-home-renovations-with-reup-living-across-the-western-us-2726211).* ## Story Jeremy Morgado is an entrepreneur who has been in construction his entire life. Now, he and his wife, Kalin, are ready to carve out a new niche with ReUp Living, the pre-listing renovation and technology solution that increases a home’s real estate value by remodeling it with no risk and upfront costs before selling. And this isn’t just another local business — the ambitious couple has taken on the role of Area Representatives, overseeing ReUp’s operations in seven states including Oregon, Montana, Nevada, Colorado, Utah, Arizona and New Mexico, with plans to add Washington State soon. While ReUp is their first franchise, the Morgados already own four different real estate companies and have in-depth experience in house-flipping, inspections, construction and sales. “The way I was introduced to ReUp was actually unexpected — I was asked to do a presentation at a conference highlighting a Barndominium company I own in Idaho,” Jeremy said. “After I got off-stage, the owner of the brokerage hosting the conference invited me to dinner. We ended up chatting and really hitting it off. He was the one who introduced me to the ReUp concept and I was interested right away.” ReUp Living simplifies the complex and often daunting real estate market for both buyers and sellers. By eliminating upfront payments, ReUp allows renovations to begin immediately after signing a contract. Unlike traditional methods, ReUp handles renovation costs and shares the profits from increased property values, leading to greater returns on sales. Additionally, buyers have the opportunity to customize their new home's finishes, flooring, hardware, and materials while financing is finalized. This not only enhances satisfaction for buyers but also increases returns for sellers and real estate agents. Franchisee partners benefit too, earning a commission on each sale. “When we heard about ReUp, the first thing we were drawn to was the idea that everybody wins,” Jeremy said. “It was unlike anything else we had seen and it really seemed like a natural fit for us.” With this innovative model, ReUp Living offers franchisees like the Morgados a unique opportunity to engage in a high-revenue, tech-driven business in the $52 trillion residential real estate industry. “With ReUp, homeowners don’t need to give up their investment advantage,” Jeremy said. “Usually, if you need to remodel before selling, you are going to have to spend a lot of your own money. Oftentimes, homeowners don’t have that money, so they end up settling and selling the house for less than it could be worth. ReUp allows you to be an investor so you can get the max value out of your property and see the best profit possible.” The Morgados officially launched their ReUp franchise in Boise in early 2024. Already, they say the demand has been massive. “We already closed one deal and turned around the fastest remodel in the history of the franchise,” Jeremy said. “We took a house all the way down and brought it all the way back up in less than five weeks. We had an offer in nine days and put an additional $36,000 in that client’s pocket.” Now, Jeremy says they are in the midst of another remodel, one that highlights another benefit of the ReUp model. “We are helping an older lady who has arthritis and needs help moving out of her home,” he said. “We are helping her make the money she needs to live off of so she can eventually find a new place. That is a really great feeling — we can make a real difference.” In terms of daily operations, Jeremy says their existing infrastructure has been helpful. Since the Morgados already own their own construction company, they are able to hire themselves to handle the remodels, as well as tap into the existing clientele of both homeowners and agents. "A typical day for us involves checking up on projects, following up on leads and hiring new people,” Jeremy said. “We're in meetings with brokers and real estate agents, educating them so they, in turn, can educate their clients. We tell realtors that if they have a client with a home over 10 years old, they’re doing their client a disservice by not discussing potential upgrades. The real estate agent earns more money and can be a hero for their client. It’s really a no-brainer." With the decision to become Area Representatives, Jeremy and Kalin are ready to bring ReUp’s innovative model to new states all over the country. "We are launching 17 locations in the next three years,” Jeremy said. “Our goal for each area is to do 20 deals a year.” From day one, Jeremy says support from ReUp Living has been stellar and has been a crucial factor in their successful expansion. "It's been great — they’ve been helping and giving us everything we need,” he said. “I love the fact that they are involved and personable — we can strategize and work together.” Looking ahead, ReUp is set for major growth through franchising, with plans to sign 30 new franchisees over the next three years. Target markets for expansion include North Carolina (Charlotte and Raleigh), South Carolina (Charleston and Greenville/Spartanburg), Georgia (Atlanta), Florida (Jacksonville and Sarasota), and many more. As ReUp Living continues to disrupt the real estate market with its innovative, tech-driven solutions for maximizing property value, franchisees like Jeremy and Kalin Morgado are at the forefront, poised to make significant inroads into new markets and create lasting impacts on communities and homeowners alike. ## Entities - 1851 Franchise (publication) - franchise expansion (topic) - franchising (topic) - business growth (topic) - Arizona (location) - Real Estate (sector) - Colorado (location) - Utah (location) - Nevada (location) - new mexico (location) - Oregon (location) - Montana (location) --- Originally reported by 1851 Franchise (https://1851franchise.com/meet-the-franchisees-pioneering-the-future-of-home-renovations-with-reup-living-across-the-western-us-2726211). Summarized by Burnaze (https://burnaze.com/article/54cae137-3710-4f94-b6b3-8ed9bf0e369b).