---
title: "Chili's® Turns Heads this Summer with New $6 Bombshell Marg"
url: https://burnaze.com/article/551d7a6b-4e63-42b6-9118-7e423afd4b0c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260701_chilis_turns_heads_this_summer_with_new_6_bombshell_marg.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2026-07-01T12:00:00.000Z
modified: 2026-10-31T14:57:29.773Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Chili's® Turns Heads this Summer with New $6 Bombshell Marg

**TL;DR:** Chili's Grill & Bar is offering a new margarita, the Bombshell Marg, for $6 nationwide through July 31. The Bombshell Marg is part of Chili's Margarita of the Month lineup, which offers monthly drops inspired by flavors, seasonality, and cultural moments.

*originally published in Franchising.com on 2026-07-01. [Read the original](https://www.franchising.com/news/20260701_chilis_turns_heads_this_summer_with_new_6_bombshell_marg.html).*

## Story

Made with el Jimador® Blanco Tequila, Monin® Dragonfruit, triple sec, strawberry puree and house-made sour, the Bombshell Marg delivers a vibrant blend of sweet and citrusy flavors. The Bombshell Marg includes a swizzle stick for presentation, while supplies last.

"We know our guests are breaking down the drama of the summer's biggest romances with their friends, often sitting around booths right here at Chili's," said George Felix, chief marketing officer and executive vice president of Brinker International. "The Bombshell Marg is a fun way for us to recognize that passion and be part of the conversation in a way only we can — serving a great, affordable margarita."

The Bombshell Marg is part of Chili's Margarita of the Month lineup. After serving nearly 30 million margaritas in 2025, the program notes monthly drops inspired by flavors, seasonality and cultural moments, from nostalgic throwbacks to trending obsessions.

Guests can join the Margarita of the Month Club. Members can track their monthly margarita journey with digital stickers, build streaks throughout the year and shop exclusive Margarita of the Month Club merchandise, including a Bombshell Marg "I got a marg!" tank top, available on July 1, while supplies last.

Fans can obtain the Bombshell Marg at participating Chili's locations nationwide for $6. For more information, visit Chili's website. At participating locations only. Must be 21+ to purchase or consume alcohol.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- Chili's (company)
- summer promotion (topic)
- Brinker International (company)
- George Felix (person)
- Monin (company)
- margarita of the month (topic)
- el Jimador (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260701_chilis_turns_heads_this_summer_with_new_6_bombshell_marg.html). Summarized by Burnaze (https://burnaze.com/article/551d7a6b-4e63-42b6-9118-7e423afd4b0c).