---
title: "Adweek: Why the Future of Digital Is About Aligning With Experiences"
url: https://burnaze.com/article/5535f5ce-5f30-4f9f-80ce-a53ea7bea7bc
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-why-the-future-of-digital-is-about-aligning-with-experiences-5737
category: "General"
topics: ["Technology"]
published: 2016-09-06T18:13:00.000Z
modified: 2026-11-01T02:03:27.719Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0d13f1c48be4596577a16afd92a21a105665160906130549.jpg
---

# Adweek: Why the Future of Digital Is About Aligning With Experiences

**TL;DR:** The future of digital marketing involves aligning with user experiences.

*originally published in 1851 Franchise on 2016-09-06. [Read the original](https://1851franchise.com/adweek-why-the-future-of-digital-is-about-aligning-with-experiences-5737).*

## Story

"follows the natural form and function of the user experience." It presents content or promotions within the context of the platform a user is on. When a user sees it, they can decide whether or not they want to interact with it, instead of being forced to watch an ad. This type of advertising has been so successful that U.S. native ad revenues are said to top $16 billion this year.

## Entities

- 1851 Franchise (publication)
- General (sector)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-why-the-future-of-digital-is-about-aligning-with-experiences-5737). Summarized by Burnaze (https://burnaze.com/article/5535f5ce-5f30-4f9f-80ce-a53ea7bea7bc).